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All Journal Jurnal Bisnis Darmajaya Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Melian Elsa Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH ANCHORING BIAS DAN LOSS AVERSION DALAM PENGAMBILAN KEPUTUSAN INVESTASI DI KOTA BANDAR LAMPUNG Rico Elhando Badri; Melian Elsa Putri
Jurnal Bisnis Darmajaya Vol 7, No 1 (2021): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jbd.v7i1.2634

Abstract

The investment decisions made by ordinary investors are affected by the predictions and profits that the investor has. This decision making is an important aspect in dealing with several issues. The objective of this research was to find out the effect of the investor behavioral bias in finance (Anchoring Bias and Loss Aversion) in Lampung. The subject of this research was 120 active investors obtained from the securities institutions and several university investment galleries in Lampung. The method of this research was the associative method. The sampling techniques used in this research were non-probability sampling, snowball sampling, and purposive sampling. The data collecting technique used in this research was distributing questionnaires. The data analyzing technique used in this research was through multiple regression analysis and descriptive statistics. The hypothesis test used in this research was the independent t-test. The result of this research showed that the Anchoring Bias and Loss Aversion had a positive effect on the investor to make an investment decision in Bandar Lampung with a 0.00 0.05 significant level.
Fear of Missing Out (FoMO) dan Keputusan Pembelian Generasi Z di Era Media Sosial Rizky Khairunnisa; Melian Elsa Putri; Ranggau Faroza Putra; Eko Hadi Saputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2477

Abstract

The phenomenon of Fear of Missing Out (FoMO) has emerged as a significant psychosocial factor influencing the consumption behavior of Generation Z in the social media era. This study aims to explore how FoMO shapes the purchasing decisions of Generation Z using a qualitative approach, focusing on subjective experiences, digital social pressures, and interactions with viral content. A descriptive-interpretative qualitative method was employed, collecting data through in-depth interviews and observations of social media activity among Generation Z respondents actively engaged in digital platforms. Thematic analysis was applied to identify patterns of FoMO experiences and their impact on purchasing decisions. Findings reveal that FoMO arises from the need for social connection, social comparison with peers and influencers, and intensive exposure to digital trends. This phenomenon drives consumptive behaviors, particularly impulsive purchases, influenced by social validation and emotional impulses. Generation Z’s purchasing decisions are contextual, multidimensional, and not entirely rational, yet meaningful within the framework of digital social identity. The study underscores the necessity of a qualitative approach to comprehensively understand the psychological, social, and cultural complexities of FoMO and consumer behavior. The results provide a conceptual foundation for ethical and relevant marketing strategies targeting young consumers in the digital era.
Co-Authors Badri, Rico Elhando Eko Hadi Saputra Ranggau Faroza Putra Rizky Khairunnisa