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ANALISIS PENGARUH DORONGAN BERPRESTASI DAN PENGAKUAN TERHADAP KOMPETENSI APOTEKER DALAM MENGELOLA APOTIK Edi Sukarjono
Inovasi Vol 2, No 1 (2015): INOVASI
Publisher : Universitas Pamulang

ANALYSIS OF EFFECT OF ENCOURAGEMENT ACHIEVEMENT AND RECOGNITION OF COMPETENCE MANAGING PHARMACIST IN PHARMACY. This research is an activity to determine the factors that affect the competence of pharmacists that have implications for the performance of pharmacists in pharmacy management. The research objective was to examine and analyze the magnitude of the following research variables: (1) Condition: encouragement of achievement and recognition, from the pharmacist. (2) The condition of Pharmacists competence. (3) How much influence: encouragement of achievement and recognition of the competence of pharmacists pharmacists partially. (4) How much influence the encouragement of achievement and recognition of the competence of pharmacists simultaneously. The research is quantitative research, described in the descriptive analysis and verification and performed in Banten province, with a sample of 151 pharmacists who practice at least 30% of the number of days open from pharmacies. The sampling technique used proportionate stratified random sampling, to differentiate samples by length of work diapotik with a span of <3 years, 4-6 years, 7-10 years and> 10 years. Data analysis method used is path analysis. The results showed that respondents: (1) Conditions encouragement of achievement and recognition of Pharmacists in the stage quite well until very good. (2) The condition of Pharmacists competence in the stage quite well until very good. (3) There is a significant and positive influence of encouragement and recognition of achievement 8.40% at 34.70% (5) There is a significant influence on the encouragement of achievement and recognition of the competence of the simultaneous 41%. Keywords: the encouragement of achievement and recognition, responsibility and work attitudes, perceptions and moral work, competence, performance pharmacist.

ANALISIS STRATEGI BERSAING PENJUALAN PRODUK PAKAIAN PEDAGANG-PEDAGANG DI PASAR PARUNG PANJANG BOGOR TERHADAP PEDAGANG DI PASAR LAIN edi Sukarjono
Inovasi Vol 3, No 2 (2016): INOVASI
Publisher : Universitas Pamulang

Penelitian ini merupakan kegiatan untuk mengetahui kondisi kemampuan bersaing pedagang-pedagang pakaian di Pasar Parung Panjang Bogor yang berjumlah setidaknya 400 pedagang dengan pedagang di pasar lain saat ini dan strategi bersaing yang lebih tepat bagi pedagang-pedagang di Pasar Parung Panjang Bogor dengan pedagang di pasar lain. Saat ini, minat beli dan keputusan pembelian di pasar tersebut semakin berkurang. Tujuan penelitisan adalah untuk mengkaji dan menganalisis alternative-alternatif strategi yang lebih sesuai bagi obyek yang diteliti. Setelah didapatkan beberapa alternatef strategi yang relevan untuk meningkatkan kemampuan bersaing, mama dipilih dan direkomendasikan strategi yang paling baik dan paling berpeluang untuk meningkatkan kemampuan bersaing. Penelitian yang dilakukan adalah penelitian kualitatif yang menganalisis dan mengkaji kondisi kemampuan bersaing saat penelitian dan rekomendasi strategi yang sebaiknya dipilih dan diimplementasikan. Kajian dan analisis dilakukan melalui tahapan analisis matrik kondisi, matrik SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa hasil penelitian menunjukkan bahwa kemapuan bersaing menurut hasil analisis dengan matrik kondisi berada pada kuadran merah dengan titik koordordinat (-1,25; -1) atau dalam kriteria bertahan. Rekomendasi strategi yang harus dilakukan berdasar hasil analisis dengan matriks SWOT yang di padu dengan matriks QSPM adalah strategi pembelian berkelompok.

ANALISIS PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN KEUNGGULAN KOMPETITIF TERHADAP KEPUTUSAN PEMBELIAN MOBIL HYUNDAI (Studi Kasus : Showroom Hyundai Pondok Indah) Dayat Hidayat; Ugeng Budi Haryoko; Edi Sukarjono
Inovasi Vol 1, No 2 (2014): INOVASI
Publisher : Universitas Pamulang

COMPETITIVE ADVANTAGES OF DECISION TO PURCHASE CAR HYUNDAI (Case Study: Hyundai Showroom Pondok Indah). This study aims to determine the effect of Product Quality, Price, Promotion, and Competitive Advantage together against the car buying decision using explanatory survey. The respondents are a number of car buyers Hyundai totaling 96 people, were selected, with a purposive sampling technique. Results showed that: (1) There is a significant influence between product quality with Hyundai car purchasing decisions by 48.2%. (2) There is a significant relationship between the price of the Hyundai car purchasing decisions by 57.6%. (3) There is a significant relationship between the promotion of the Hyundai car purchasing decisions by 54.4%. (4) There is a significant relationship between competitive advantage with Hyundai car purchasing decisions by 58.3%. (5) Simultaneously, a significant difference between the quality of the product, price, promotion, and competitive advantage at 70.4%.This study concluded that the decision on the purchase of cars Hyundai Hyundai car showroom Pondok Indah influenced by the quality of the product, price, promotion, and competitive advantage Keywords: quality of product, price, promotion, competitive advantage, and purchasing decisions.

ANALISA STRATEGI BERSAING PEMASARAN PRODUK PT POWER SUMBER SOLUSINDO Ahmad Nurhadi; Dayat Hidayat; Edi Sukarjono
Inovasi Vol 2, No 1 (2015): INOVASI
Publisher : Universitas Pamulang

COMPETITIVE ANALYSIS OF MARKETING STRATEGY POWER SUMBER SOLUSINDO, PT. This research aims to determine what marketing strategies that can be done at Power Sumber Solusindo, PT of marketing strategies that have been implemented by considering the factors of internal and external factors on the Company, and to improve the competitiveness in product marketing in corporate environments Oil and gas in Indonesia, resulting in maximum profit. The method used in this thesis is a descriptive research model, using analysis of internal factors, external and analysis through the SWOT analysis and the BCG matrix. BCG matrix method is used to determine the rate of market growth in Power Sumber Solusindo, PT and has targeted a growth of 11.85%, and market share has more than the ability to compete with competitors. The results of the SWOT analysis of Power Sumber Solusindo, PT yield that the right strategy at Power Sumber Solusindo, PT is to perform three steps namely the Strategic Growth Markets (Market Growth Strategy), Strategy Market Share (Market Share Startegy), Market Expansion Strategy (Expansion Strategy). This study concluded that the competing product marketing strategy that can be used is to make investments to Strengthen its dominant position in emerging markets, and deepen market penetration power that has mastered marketing to accelerate growth, as well as to make cooperation with the principal to get the product with ease competitive prices. Keywords: Competitive Strategy, Marketing, Product, Power Sumber Solusindo PT

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