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KEPUASAAN PENGGUNA PADA LIMA BESAR PERGURUAN TINGGI SWASTA DI KOTA SEMARANG SE., M.Si, Djauhar Edi Purnomo
Majalah Neraca Vol 6, No 2 (2010): Majalah Neraca
Publisher : STIE Muhammadiyah Pekalonga

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Abstract

User satisfaction is a user’s respon to the disconformity that sensed between previous hopes (or other preformance norm) and actual product performance which tested by the users. This consumen is becoming a key succes factor (KSF) of an organization to keep on survive on it’s field. Population and sample being used in this research are the student of five private university in Semarang. Those university are : UNISSULA, USM, UDINUS, UNIKA, and UNISBANK. The sample that is being use are at the number of 100 respondent devided into 20 respondent in each university. This research users the conjoint analysis,  the result shows that in an Academic factor, acreditation sub factor are tend to be liked than curriculum sub factor. In a Non Academic, facilities sub factor are tend to be liked than financing sub factor. Menwhile in Other factors, leadership sub factor are temnd to be liked than location sub factor. The preferences shows by the respondent in this research are also shows that knowledge background and available information influence the satisfaction which become the basis for choosing the university to be a place to study in other to obtain bachlor degree (strata 1). The result of this research can be used by the university to get new student in the next year of study. Key word :conjoint analysis, user satisfaction, private university, preferences, and survive.
Reaksi Pasar Modal Korea Selatan terhadap Pengumuman Initial Public Offering (IPO) Big Hit Entertainment (Studi Peristiwa terhadap Perusahaan Industri Hiburan Korea Selatan Terdaftar di Korea Exchange (KRX)) Nisa Azzahra; Djauhar Edi Purnomo; Rini Hidayah
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation)
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk menganalisa dampak pengumuman Initial Public Offering (IPO) Big Hit Entertainment pada perusahaan industri hiburan Korea Selatan terdaftar di Korea Exchange (KRX) ditunjukkan dengan perbedaan abnormal return dan trading volume activity selama periode peristiwa. Metode penelitian yang digunakan adalah metode kuantitatif dengan sumber data sekunder berasal dari data.krx.co.kr. Uji wilcoxon signed rank test dengan bantuan aplikasi IBM SPSS Statistics 16 digunakan untuk membandingkan abnormal return dan trading volume activity sebelum dan sesudah pengumuman Initial Public Offering (IPO) Big Hit Entertainment pada 27 sampel perusahaan industri hiburan yang listing di Korea Exchange (KRX) di bursa Korea Securities Dealers Automated Quations Market (KOSDAQ). Hasil uji tersebut menunjukkan bahwa tidak terdapat perbedaan average abnormal return dan terdapat perbedaan average trading volume activity sebelum dan sesudah pengumuman Initial Public Offering (IPO) Big Hit Entertainment. Secara keseluruhan dapat dikatakan bahwa pengumuman Initial Public Offering (IPO) Big Hit Entertainment mempengaruhi tingkat volume perdagangan saham perusahaan hiburan lain tetapi tidak mempengaruhi tingkat keuntungan saham yang diperoleh investor. Hal ini menunjukkan bahwa volume perdagangan saham dan tingkat keuntungan saham tidak selalu mempunyai hubungan yang positif.