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D. Watthanaklang
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Civil Engineering, Building, Construction & Architecture Engineering Transportation

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The Development of Guidelines on Promoting Bicycle Use for Tourism in Khao Yai National Park D. Watthanaklang; V. Ratanavaraha
Lowland Technology International Vol 20 No 4, March (2019): Special Issue on: Green Technology for Sustainable Infrastructure Develop
Publisher : International Association of Lowland Technology

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Abstract

At present, bicycle use for both health and tourism is supported but it is found that most Thai people do not popularly use bicycles. This study aimed to seek for the factors promoting Thai people to use bicycles by choosing KhaoYai National Park, where there are a large number of tourists, to be studied with the application of the Theory of planned behavior-TPB. The factors, which were considered, included Attitude, Subjective norm, Perceived behavioral control, and Additional factors which were the factor of infrastructure, and number of bicycle possession in the family. The data used in this study were 429 Thai tourists. The data analysis was done by using Structural Equation Modeling. From data analysis, it was found that Perceived behavioral control, Subjective norm, and Attitude influenced behavioral intention in bicycle use at statistical significance 0.01. For Infrastructure, and number of bicycle possession in the family, they positively influenced behavioral intention in bicycle use in KhaoYai National Park at statistical insignificance. This study can be used as guidelines for the government or involved organizations to determine the pertinent policies on promoting bicycle use.
The Study of Willingness to Pay for Bicycle Hire Services At Tourist Attractions in Thailand D. Watthanaklang; V. Ratanavaraha; S. Jomnonkwao; T. Boonyoo; W. Nambulee
Lowland Technology International Vol 20 No 4, March (2019): Special Issue on: Green Technology for Sustainable Infrastructure Develop
Publisher : International Association of Lowland Technology

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Abstract

Bicycles offer non-motorized transport that not only reduces energy consumption and pollution but also offers health benefits. However, most Thai people do not use bicycles. This study investigates the willingness to pay (WTP) for bicycle hire at tourist attractions in Thailand, which can inform strategies that encourage more Thai people to use bicycles. Data analysis considered socio-economic factors, such as gender, age, and level of education, average household income per month, type of tourist attraction, frequency of bicycle use, and type of bicycle. The analyses included the independent sample t-test and analysis of variance F-test. The samples for the analysis comprise 704 Thai tourists. From the results, it was found that WTP for bicycle hire between respondents’ gender for the age groups lower than 18 years and between 30–44 years was different. For type of bicycle, the differences were at statistical significance 0.05. The group having WTP for bicycle hire at a confidence level of 95% shared the same level of education, Average household income per month, frequency of bicycle use, and type of tourist attraction were not different. Government sectors or involved organizations can use this study to inform guidelines around suitable bicycle hire for target groups.
Co-Authors S. Jomnonkwao T. Boonyoo V. Ratanavaraha W. Nambulee