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All Journal 'Anil Islam: Jurnal Kebudayaan dan Ilmu Keislaman Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Inovasi Global Sahaja : Journal Sharia and Humanities Alkasb: Journal of Islamic Economics Al-Iqtishad: Jurnal Ekonomi Syariah
Anna Zakiyah Hastriana
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Religion Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Journal : Alkasb: Journal of Islamic Economics

 1 
Pengaruh Customer Rating, Promosi Flash Sale, COD, dan Gratis Ongkir terhadap Keputusan Pembelian di Marketplace Shopee Anna Zakiyah Hastriana; Anna Rara Bella Wildani
Alkasb: Journal of Islamic Economics Vol. 2 No. 2 (2023)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v2i2.178

Abstract

Shopee Marketplace is here to help people fulfill their needs. By offering various features that attract consumers to decide on a purchase. Features used include ratings, flash sale promotions, cash on delivery and free shipping. This study aims to determine and examine the effect of Customer Rating, Flash Sale Promotion, Cash on Delivery and Free Shipping on Purchasing Decisions at Shopee Marketplace. This research is quantitative research with descriptive methods. The sample in this study amounted to 78 respondents using purposive sampling method. Data collection was carried out by distributing questionnaires (questionnaires) via Google form to 78 respondents. The data analysis method used is the classic assumption test and multiple linear regression analysis using SPSS 21. The results of this study indicate that the variables Customer Rating, Flash Sale Promotion, Cash on Delivery and Free Cream Cost have a positive and significant effect on purchasing decisions in the Shopee marketplace. This can be seen from the acquisition of the coefficient of determination test (R2) of 0.915 or 91.5%. Meanwhile, the partial test results also show that each independent variable has a positive and significant effect on purchasing decisions. This can be known from the results of the t test of the Customer Rating variable obtained a significance value of 0.000 ≤ 0.05 and a tcount value (13.011). The Flash Sale Promotion variable obtained a significance value of 0.020 ≤ 0.05 and a tcount value of (2.379). The Cash On Delivery variable obtained a significance value of 0.000 ≤ 0.05 and a tcount value of (4.717). The Free Shipping variable obtained a significance value of 0.002 ≤ 0.05 and a tcount value of (3.229).
Strategi Pemasaran Syariah dalam Meningkatkan Jumlah Pendapatan di Toko Istana Beauty Ganding, Sumenep Ais Faisetul Imamah; Anna Zakiyah Hastriana
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.183

Abstract

The sharia marketing strategy carried out by Toko Istana Beauty involves selecting and formulating the main target market. This is done by using a marketing mix strategy consisting of product, price, place and promotion. This research aims to analyze the impact of implementing sharia marketing strategies at the Istana Beauty Store in increasing revenue, and the extent to which the sharia marketing strategy implemented by the Istana Beauty store is able to attract new buyers and retain existing customers. This type of research is field research, namely research by going directly into the field and making direct observations involving researchers at the research location. The marketing mix strategy implemented includes: Product strategy by implementing product diversity, product quality and always collecting the newest products, pricing strategy by setting standard product prices and in accordance with the quality of the product, location strategy, namely choosing a strategic place and easy to reach. consumer. Promotion strategies using social media include WhatsApp, Facebook, Tiktok, and using distribution channels directly to consumers through online and offline sales. The impact of implementing this sharia marketing strategy was felt by Toko Istana Beauty, this was proven by achieving the target revenue of IDR 204,604,000. With an average of Rp. 40,921,800. although the results showed that the income obtained by the Istana Beauty Shop was relatively fluctuating.
The influence of service quality, brand equity, promotion, and perception of justice on customer trust of sharia pawnshop service users Nurissyarifah; Rahayu Mardikaningsih; Anna Zakiyah Hastriana
Alkasb: Journal of Islamic Economics Vol. 3 No. 2 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i2.220

Abstract

In contemporary Indonesia, Islamic pawnshops are experiencing widespread growth, offering a Sharia-compliant collateral-based lending system that provides financial assistance to individuals. These institutions provide various financial products, including pawning services for gold, collateralized goods, vehicles, and electronics. This study investigates the impact of service quality, brand equity, promotional activities, and perceptions of fairness on customer trust among users of Islamic pawnshop services. Specifically, it aims to determine the level of customer trust in Islamic pawnshop companies, considering the quality of service and the ease of transactions they offer. Employing a quantitative methodology, this research utilizes both primary and secondary data. The target population encompasses all customers of Islamic pawnshops in Surabaya, from whom a sample of 50 respondents participated by completing questionnaires. The collected demographic data reveals that the majority of respondents (34.10%) were over 20 years of age, indicating the inclusion of both adolescent and adult participants. Furthermore, a significant portion (45.8%) were actively employed. Regarding gender, the sample comprised 24.9% male and 26.1% female respondents. In terms of educational background, the respondents exhibited diversity, with 46.7% holding vocational, high school, or diploma qualifications.
Co-Authors Ais Faisetul Imamah Anna Rara Bella Wildani FATIMATUS ZAHROH Fitriyatul Helmiyah Isyadatul Hasanah Liaqodatul mahmudah Noer Hasanah Nurissyarifah Rahayu Mardikaningsih