Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IJIES (International Journal of Innovation in Enterprise System)
Tara Aldiera
Telkom University
Computer Science & IT Control & Systems Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Cotton.Go’s Electronic Service Quality Improvement Using Importance Performance Competitor Analysis Approach Tara Aldiera; Sari Wulandari; Ima Normalia Kusmayanti
International Journal of Innovation in Enterprise System Vol 5 No 01 (2021): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v5i01.103

Abstract

The number of competitors that have sprung up in the field of fashion especially in men's clothing, has caused Cotton.Go need to evaluate its e-commerce services to compete with them. Therefore, this research was conducted to evaluate the attributes of Cotton.Go’s e-commerce services by integrating the dimensions of Electronic Service Quality and Importance Performance Competitor Analysis (IPCA) method. According to research result, seven attributes of services in Cotton.Go’s e-commerce is needed for further research, which are web design, reliability, efficiency, responsiveness, security, flexibility, and fulfillment. This research produced that all of the attributes need urgent action to improve by looking at the negative performance differences value with its competitor. All attributes that need to be improved indicated that the performances are considered to be lower compared to the competitor and need immediate action to improve.
Co-Authors Ima Normalia Kusmayanti Sari Wulandari