Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Caraka Tani: Journal of Sustainable Agriculture
Syarifuddin Hasan
Fakultas Pertanian Universitas Sebelas Maret Surakarta dan saat ini menjabat sebagai Menteri Negara Koperasi dan UKM
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) Syarifuddin Hasan
Caraka Tani: Journal of Sustainable Agriculture Vol 29, No 1 (2014): March
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.905 KB) | DOI: 10.20961/carakatani.v29i1.13290

Abstract

This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.
Co-Authors