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Agustono Agustono
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret Surakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan Fajar Kurnia Mustaqim; Kusnandar Kusnandar; Agustono Agustono
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.517 KB) | DOI: 10.20961/sepa.v14i2.25002

Abstract

This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving the competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  theavailability of raw materials; and improve product quality and maximum service to maintain consumer confidence.
Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian Minyak Goreng Bimoli Di Pasar Swalayan Kabupaten Wonogiri Yenny Sundari; Mohd. Harisudin; Agustono Agustono
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.303 KB) | DOI: 10.20961/sepa.v15i1.25048

Abstract

The research aims to find out the considered factors and the dominant variables which considered by consumers into buying Bimoli’s cooking oil at supermarket in Wonogiri regency. The basic method in this research is analytical descriptive with survey techniques. Location research purposively determined. The sampling method used was judgment sampling and data analysis method used is factor analysis. The data used are primary data and secondary data. The results of factor analysis  showed that  there  are  7 factors  that  become  consumer  consideration  in buying Bimoli cooking oil product at supermarket in Wonogiri regency. The seven factors are based on their priorities are product factors, individual factors, promotion factors, packaging factors, process factors, place factors, and psychological factors. The  dominant  variables  considered  by  consumer  are  clarity  variable  on  product factor, variable of income level on individual factor, advertisement display variable on promotion factor, image variable and color of packaging on packing factor, service variable on process factor, comfort variable at place factor, and Confidence variable on psychological factors.
Co-Authors Fajar Kurnia Mustaqim Kusnandar Kusnandar Mohd. Harisudin Yenny Sundari