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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
MOHD. HARISUDIN
Program Studi Agribisnis , Fakultas Pertanian UNS
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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COMPETITIVE PROFILE MATRIX SEBAGAI ALAT ANALISIS STRATEGI PEMASARAN PRODUK ATAU JASA MOHD. HARISUDIN
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2011): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v7i2.48891

Abstract

Simple understanding of the strategy is a tool to achieve the goal, but in formulating a good strategy requires a mechanism that is not simple. This mechanism is not easy to do small and medium entrepreneurs. Competitive Profile Matrix is one alternative to overcome these business, because in the Competitive Profile Matrix is known in real comparison between products or services offered to consumers than competitors' products or services. While alternative strategies can formulate based on the value of weighted factor. Selection is done by QSPM chosen strategy.
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