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All Journal Agro Bali: Agricultural Journal Journal of Agribusiness Science and Rural Development
Dindy Darmawati Putri
Jenderal Soedirman University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis faktor-faktor kunci efektivitas saluran distribusi susu steril (Studi kasus: Bear Brand PT. Nestle Indonesia) Akbar Bimo Prastio; Novie Andri Setianto; Yusmi Nur Wakhidati; Ade Banani; Dindy Darmawati Putri
Journal of Agribusiness Science and Rural Development Vol. 5 No. 2 (2026): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/hqztwh38

Abstract

As a competitive sterilized milk brand in the Indonesian market, Bear Brand heavily relies on its product distribution process to reach consumers. The involvement of distributors in 65% of the channeling process creates a diverse and complex network of distribution channels.The primary objective of this study was to examine the efficiency of Nestle's distribution and to identify critical product attributes that influence channel effectiveness. A survey method was employed in DKI Jakarta, utilizing a sample of 100 intermediary traders drawn from a population of 28,808 outlets. The research instrument was confirmed to be reliable and valid (Cronbach's Alpha > 0.80). The main data analysis utilized Factor Analysis, which was deemed suitable (Kaiser-Meyer-Olkin (KMO) = 0.629), successfully grouping 20 distribution attributes into six principal factors. The results indicate that distribution effectiveness is significantly driven by financial aspects. The three most dominant factors identified were the Profit Margin Factor (supported by adequate profit margin 0.70 and affordable price 0.66), the Price Structure Factor (0.70), and the Product Quality Factor (good product quality 0.60). Supporting factors, such as easy sales requirements (0.62) and daily product availability (0.50), were also significant, whereas the Communication and Information Factor showed a weak correlation (0.35). In conclusion, profitability and quality are the main keys to the success of the Bear Brand distribution channel. Therefore, it is recommended that Nestle strengthen the Profit Margin and Price Structure Factors while simultaneously improving ease of transaction and reviewing the effectiveness of information delivery to distributor.
Price Dynamics and Market Integration of Red Chili Between Farmers and Consumers in Banyumas Regency, Indonesia Dindy Darmawati Putri; Akhmad Rizqul Karim; Irene Kartika Eka Wijayanti; Lutfi Zulkfli; Kunandar Prasetyo
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2291

Abstract

Chili is one of the food commodities that has a fluctuating price. The instability of this price movement makes red chili a cause of price inflation in Banyumas Regency. This study aims to find out the marketing channels, price behavior, and market integration of red chili commodities in Banyumas Regency. The types and sources of data in this study are primary and secondary data. Primary data were obtained based on interviews with traders. Secondary data in the form of red chili prices that apply at the farmer and consumer levels in Banyumas Regency in the period 2019 to 2023. Red chili price data at the farmer level comes from the Department of Agriculture and Food Security of Banyumas Regency. Red chili price data at the consumer level comes from the Department of Industry and Trade of Banyumas Regency. The analysis method in this study is a descriptive quantitative method. Data analysis uses descriptive analysis, coefficient of variation, and Vector Error Correction Model (VECM). The results of the study indicate that the behavior of red chili prices based on the KV values obtained indicates highly fluctuating and unstable behavior. The average KV value at the farmer level, which is 43%, tends to be greater than the consumer level, which is 41%. This shows that the price of red chili at the farmer level is more fluctuating than at the consumer level. The red chili market at the farmer and consumer levels in Banyumas Regency is integrated both in the long term and the short term. There is no causal relationship between the producer and consumer markets in the marketing of red chili in Banyumas Regency.
Co-Authors Ade Banani Akbar Bimo Prastio Akhmad Rizqul Karim Irene Kartika Eka Wijayanti Lutfi Zulkfli Novie Andri Setianto Prasetyo, Kunandar Yusmi Nur Wakhidati