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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
Setyowati Setyowati
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret Surakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Efisiensi Pemasaran Ikan Tuna Segar Di Kabupaten Pacitan Azizun Zuhudatin Na’im; Darsono Darsono; Setyowati Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.017 KB) | DOI: 10.20961/sepa.v15i1.25030

Abstract

This study aims to determine the pattern of marketing channels, the role and function of marketing agencies, cost, profit, marketing margins, as well as examine the most  economically  efficient  fresh  tuna  fish  marketing  channels  in  Pacitan.  The research location is in Pelabuhan Perikanan Pantai (PPP) Tamperan Pacitan. Methods of sample selection was accidental sampling for fishermen and snowball sampling  for  marketing  agencies.  The  results  showed  that  (1)  there  are  three marketing channels of fresh tuna, namely, the Marketing channel I (fisherman- collector- retailer- household consumers), the channel II (fisherman-collector- industrial consumers in the city) channel III (fishermen – collector – wholesalers). (2) collector has exchange function and physical function, wholesalers have an exchange function, physical function and function facilities, while retailers have exchange function and physical function. (3) In the first line the total cost of Rp 1.3.14,83 / kg, the total profit of Rp 4685.17 / kg, total marketing margin of Rp 6000.00 / kg and the farmer's share of 71.43%. total cost marketing of channel II is Rp 2195.75 / kg, the total profit of Rp 2804.25 / kg, the total margin is Rp 5000.00 / kg and the farmer's share of 83.33%. total cost marketing channel III is Rp 7.455 90 / kg, the total profit of Rp 3544.10 / kg, total marketing margin is Rp 11,000 / kg and the farmer's share of78.43%. (4) Channel II is the most efficient channel economically with farmer's percentage share of 83.33%.
Strategi Pengembangan Industri Bandeng Presto Bu Jumiati Di Kecamatan Juwana Kabupaten Pati Ani Rakhmawati; Sri Marwanti; Setyowati Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.042 KB) | DOI: 10.20961/sepa.v15i1.25046

Abstract

The research aims to determine the cost, revenue, profit of industry milkfish presto Bu Jumiati,  identify internal and external factors that affecting the development industry milkfish presto Bu Jumiati, to determine alternative strategy and strategy priority in development of industry milkfish presto Bu Jumiati. The basic method of research is descriptive with case study implementation technique. The location of the research is determined by purposive in industry milkfish presto Bu Jumiati. Analysis of the data used are (1) Analysis of cost, revenue, and profit, (2) IFE, (3) EFE, (4) SWOT, (5) QSPM. The results showed (1) Total cost of expenditure of Idr 69.043.750, the receipt of Idr 83,4 million, profit of Idr 14.356.250; (2) IFE indicates there are eight strengths and six weaknesses; (3) EFE shows there are five opportunities and five threats; (4) Alternative strategies that can be applied is to seek certificates of PIRT, halal certificate and include expiration date on product packaging, make improvements to bookkeeping management, design sales promotion with online media to increase sales and increase market development, foster strong motivation Owner of industry milkfish presto to attend information technology training and financial management; (5) A good strategic priority to apply is to obtain a PIRT certificate, a Halal certificate and include an expiration date on the product packaging.
Co-Authors Ani Rakhmawati Azizun Zuhudatin Na’im Darsono Darsono SRI MARWANTI