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All Journal PERFORMA : Media Ilmiah Teknik Industri
Sukma Hendra
Program Studi Teknik Industri, Universitas Sebelas Maret, Surakarta
Engineering Industrial & Manufacturing Engineering

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Analisis Konsumsi dan Perilaku Konsumen dalam Penggunaan Energi BBM untuk Kendaraan Bermotor di Surakarta Roni Zakaria; Fakhrina Fahma; Sukma Hendra
Performa: Media Ilmiah Teknik Industri Vol 9, No 2 (2010): PERFORMA Vol. 9, No 2 September 2010
Publisher : Industrial Engineering Study Program, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.322 KB) | DOI: 10.20961/performa.9.2.13904

Abstract

This study aims to determine people’s behavior in using the energy from fuel oil to know the amount of premium as well as private consumption index in Surakarta. This research was conducted in four stages. The first stage is to determine the sample. In determining the research sample, the method used is the area sampling and purposive sampling. While the number of respondents is determine by the formula Taro Yamane of 400 respondents. The second phase of preparing the questionnaire, all variables, attributes, and questions adapted from the model of consumer behavior Kotler (1997). The third stage cluster analysis and cluster profiling done to achieve the characteristics of Surakarta community. The last step in research is to calculate the index consumption Surakarta
Co-Authors Fakhrina Fahma Roni Zakaria