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Wilson Setiawan
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Pengaruh Marketing mix terhadap keputusan pembelian Toyota Avanza tipe G di Surabaya Setiawan, Wilson
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This research aims to analyze the impact of elemen’s marketing mix such as product, price, place and promotion to Purchase Decision Toyota Avanza Type G at Surabaya. And then, between four element of marketing mix, the dominant element’s of marketing  to affect Purchase Decision Toyota Avanza type G at Surabaya. This research was conducting by distributing questionnaires to 100 consumers of Toyota Avanza type G. Analysis tool used to measure the impact of Marketing Mix to Purchase Decisionis multiple linear regression.The result of this research show that product, price, place, and promotion  handling have effect on Purchase Decision Toyota Avanza Type G at Surabaya. Factors that have the greatest influence (dominant) of Purchase Decision  is product.
Pengaruh Marketing mix terhadap keputusan pembelian Toyota Avanza tipe G di Surabaya Wilson Setiawan
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.146 KB)

Abstract

This research aims to analyze the impact of elemen’s marketing mix such as product, price, place and promotion to Purchase Decision Toyota Avanza Type G at Surabaya. And then, between four element of marketing mix, the dominant element’s of marketing  to affect Purchase Decision Toyota Avanza type G at Surabaya. This research was conducting by distributing questionnaires to 100 consumers of Toyota Avanza type G. Analysis tool used to measure the impact of Marketing Mix to Purchase Decisionis multiple linear regression.The result of this research show that product, price, place, and promotion  handling have effect on Purchase Decision Toyota Avanza Type G at Surabaya. Factors that have the greatest influence (dominant) of Purchase Decision  is product.
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