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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Bussman Journal : Indonesian Journal of Business and Management
Indriani Suci
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
ANALISIS STRATEGI PEMASARAN GLOBAL TERHADAP PRODUK REVOLLUZIO (Studi Kasus pada PT. UNILEVER) Suhairi Suhairi; Aninda Mahfadillah; Andriani Sahputri; Indriani Suci; Idham Marivi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.115

Abstract

PT. Unilever is a company that produces food, beverages, hygiene and personal care products. Based on what researchers have done, Revolluzio is an e-business innovation that implements digital marketing automation. The aim of this study is to analyze the global marketing strategy for revolluzio products at PT. Unilever. This research is a type of descriptive research with a qualitative approach. This method is used because the problem under study is uncertain and temporary and can continue to grow. Furthermore, from the results of the analysis it is known that PT. Unilever implements a segmentation strategy as seen in the presentation of data which shows that PT Unilever Indonesia offers categories for various market segments and based on the segmentation described by the company, PT Unilever Indonesia in carrying out the international marketing of Revoluzio products applies product targeting tactics. target businesses
Co-Authors Andriani Sahputri Aninda Mahfadillah Idham Marivi Muhammad Iqbal Nasution Nasution, Annio Indah Lestari Nurbaiti Nurbaiti Nuri Aslami