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All Journal Bussman Journal : Indonesian Journal of Business and Management Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Andriani Sahputri
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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Analisis kondisi likuidistas perusahaan FMCG (Studi kasus PT Mayora) Budi Dharma; Andriani Sahputri; Nadya Maulidya M
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2023): Februari : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i1.462

Abstract

The intent or purpose of conducting this research is to analyze or also find out the results of predicting the situation in a company from the analysis of the financial statements that they have, and the company that the author uses for the case study is PT. Mayora uses the research method using the method of analysis, namely quantitative descriptive analysis, using the use of a system to collect data or information, namely such as a library data collection system which is a component of literature study, therefore the type and journal data come from data that has been get is secondary data. And the research results from this journal result that starting from 2019-2021 the value of the current ratio of PT. Mayora shows that the position of the company's financial performance is in a liquid position. Where it can be seen that the intention of the liquid position is the position of assets that have sufficient cash or assets that are very sufficient to be liquidated into cash to meet needs.
ANALISIS STRATEGI PEMASARAN GLOBAL TERHADAP PRODUK REVOLLUZIO (Studi Kasus pada PT. UNILEVER) Suhairi Suhairi; Aninda Mahfadillah; Andriani Sahputri; Indriani Suci; Idham Marivi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.115

Abstract

PT. Unilever is a company that produces food, beverages, hygiene and personal care products. Based on what researchers have done, Revolluzio is an e-business innovation that implements digital marketing automation. The aim of this study is to analyze the global marketing strategy for revolluzio products at PT. Unilever. This research is a type of descriptive research with a qualitative approach. This method is used because the problem under study is uncertain and temporary and can continue to grow. Furthermore, from the results of the analysis it is known that PT. Unilever implements a segmentation strategy as seen in the presentation of data which shows that PT Unilever Indonesia offers categories for various market segments and based on the segmentation described by the company, PT Unilever Indonesia in carrying out the international marketing of Revoluzio products applies product targeting tactics. target businesses
Co-Authors Aninda Mahfadillah Dharma, Budi Idham Marivi Indriani Suci Nadya Maulidya M