Andriani Sahputri
Universitas Islam Negeri Sumatera Utara

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Analisis kondisi likuidistas perusahaan FMCG (Studi kasus PT Mayora) Budi Dharma; Andriani Sahputri; Nadya Maulidya M
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2023): Februari : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i1.462

Abstract

The intent or purpose of conducting this research is to analyze or also find out the results of predicting the situation in a company from the analysis of the financial statements that they have, and the company that the author uses for the case study is PT. Mayora uses the research method using the method of analysis, namely quantitative descriptive analysis, using the use of a system to collect data or information, namely such as a library data collection system which is a component of literature study, therefore the type and journal data come from data that has been get is secondary data. And the research results from this journal result that starting from 2019-2021 the value of the current ratio of PT. Mayora shows that the position of the company's financial performance is in a liquid position. Where it can be seen that the intention of the liquid position is the position of assets that have sufficient cash or assets that are very sufficient to be liquidated into cash to meet needs.
ANALISIS STRATEGI PEMASARAN GLOBAL TERHADAP PRODUK REVOLLUZIO (Studi Kasus pada PT. UNILEVER) Suhairi Suhairi; Aninda Mahfadillah; Andriani Sahputri; Indriani Suci; Idham Marivi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.115

Abstract

PT. Unilever is a company that produces food, beverages, hygiene and personal care products. Based on what researchers have done, Revolluzio is an e-business innovation that implements digital marketing automation. The aim of this study is to analyze the global marketing strategy for revolluzio products at PT. Unilever. This research is a type of descriptive research with a qualitative approach. This method is used because the problem under study is uncertain and temporary and can continue to grow. Furthermore, from the results of the analysis it is known that PT. Unilever implements a segmentation strategy as seen in the presentation of data which shows that PT Unilever Indonesia offers categories for various market segments and based on the segmentation described by the company, PT Unilever Indonesia in carrying out the international marketing of Revoluzio products applies product targeting tactics. target businesses
Analysis of Clothing Supply Chain Strategy at Lina Stores Andriani Sahputri; Nadya Maulidya Manurung; Siti Aisyah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.803

Abstract

Penelitian ini bertujuan untuk mengetahui strategi rantai pasokan pakaian pada Toko Lina. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah dengan cara penelitian kepustakaan dan wawancara. Hasil penelitian menunjukkan bahwa model manajemen pasokan di industri Toko Pakaian Lina yaitu meliputi dari beberapa pemasok pakaian/kain lainnya. Dan juga Toko Pakaian Lina menggunakan tiga macam aliran dalam suatu proses melakukan rantai pasokan, yaitu Aliran produk, Aliran keuangan dan juga Aliran informasi. Tentunya Toko Pakaian Lina sangat teliti dalam melihat dari pemasok mana yang memiliki jahitan yang terbaik, dan mana juga yang banyak peminatnya dari konsumen. Untuk penentuan harga pakaian pastinya harus sesuai dengan harga pasar yang ada juga pakaian yang diinginkan, karena Toko Pakaian Lina menyediakan pakaian dengan kain tekstil yang beragam dan berkualitas. Aliran keuangan yang mengalir dari beberapa toko pemasok ke Toko Pakaian Lina terjadi karena adanya pembelian suatu barang yang nantinya siap untuk disalurkan kembali di Toko Pakaian Lina menjadi suatu barang jual. This study aims to determine the strategy of the clothing supply chain at the Lina Store. This research is a descriptive research with a qualitative approach. The data collection technique used is by means of library research and interviews. The results showed that the supply management model in the Lina Clothing Store industry includes several other clothing/fabric suppliers. And also Lina's Clothing Store uses three kinds of flow in a supply chain process, namely Product flow, Financial flow and also Information flow. Of course, Lina's Clothing Store is very careful in seeing which suppliers have the best stitches, and which ones have a lot of demand from consumers. For determining the price of clothing, of course it must be in accordance with market price, as well as the clothes you want, because Lina's Clothing Store provides clothes with various and quality textile fabrics. The financial flow that flows from several supply stores to Lina's Clothing Store occurs because of the purchase of an item which is later ready to be distributed back to Lina’s Clothing Store into a sale item. Keywords: Clothing, supply chain management, textile fabrics, performance.