Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ecogen
Donny Rizbi
Universitas Negeri Padang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH IKLAN ONLINE DAN KUALITAS LAYANAN TOKOPEDIA.COM TERHADAP CITRA MEREK PADA MASYARAKAT KOTA PADANG Donny Rizbi
Jurnal Ecogen Vol 2, No 1 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i1.6129

Abstract

This study aims to measure online advertising and tokopedia.com service quality on brand image. The population of this study is the people of Padang city who have done shopping at the online store tokopedia.com. Sampling of this study using accidental sampling technique. The number of respondents in this study were 100 respondents. The data collection technique of this study was to use a questionnaire with data analysis, namely using multiple regression analysis. The results of this study indicate tocopedia.com online advertising, a positive and significant effect on brand image and tokopedia.com service quality has a positive and significant impact on brand image.Keywords: online advertising, service quality, brand image
Co-Authors