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All Journal Jurnal Ecogen
Khofifah Nur
Universitas Negeri Padang
Economics, Econometrics & Finance

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Pengaruh Celebrity Endorser dan Iklan Vidio terhadap Brand Image Produk Pembersih Wajah Garnier pada Mahasiswi Universitas Negeri Padang Khofifah Nur; Rose Rahmidani
Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i2.8958

Abstract

The purpose of researche is to know the effect of celebrity endorser and video advertising on brand image face lightening product of Garnier Lingh Complete Super Foam. This research used causative form, the population in this research were students of State University of Padang. Number of samples were decided base on hair et. As many as 100 people and were chosen by using proportional sampling method and purposive sampling technic. Data were used is primer data were provided through questionnaire shared to students of State University of Padang based on predetermined criteria. Analysis method was used is multiple regression by using spss 2. The result of this research shows (1) celebrity endorser and video advertising any significant effect to brand image, (2) celebrity endosrser have no significant affect on brand image, (3) audio visual advertising have significant effect on brnad image     Keywords: celebrity endorser, video edvertising, brand image
Co-Authors Rose Rahmidani