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All Journal Jurnal Manajemen dan Agribisnis
Ign. Anung Setyadi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Ign. Anung Setyadi; Hartoyo Hartoyo; Agus Maulana; E.K.S Harini Muntasib
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.97 KB) | DOI: 10.17358/jma.9.1.1-12

Abstract

This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks
Co-Authors Agus Maulana Endang Koestati Sri Harini Muntasib Hartoyo Hartoyo