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ANALISIS PENGARUH ANTARA FASHION ORIENTATION DAN COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS MEREK-MEREK PAKAIAN DARI BENUA EROPA Suryati Veronika
ESENSI: Jurnal Manajemen Bisnis Vol 24 No 2 (2021): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.495 KB) | DOI: 10.55886/esensi.v24i2.245

Abstract

Penelitian ini menggunakan dua jenis variabel yaitu variabel independen dan variabel dependen. Variabel independen terdiri dari dua yaitu, fashion orientation dan country of origin. Sedangkan variabel dependen hanya satu yaitu Persepsi Kualitas Merek. Penelitian ini bertujuan menguji dan menganalisis signifikansi pengaruh Fashion Orientation dan Country of Origin secara parsial terhadap Persepsi Kualitas Merek-Merek Pakaian Dari Benua Eropa. Pengambilan Sampel menggunakan teknik cluster sampling yaitu dengan mengambil 200 Mahasiswa yang tersebar di DKI Jakarta, kemudian dibagikan kuesioner. Hasil penelitian ini menunjukkan bahwa Country of Origin secara parsial berpengaruh signifikan terhadap Persepsi Kualitas Merek-Merek Pakaian Dari Benua Eropa, dan Fashion Orientation secara parsial tidak berpengaruh signifikan terhadap Persepsi Kualitas Merek-Merek Pakaian Dari Benua Eropa
PENGARUH SUMBER INFORMASI INTERNAL DAN EKSTERNAL TERHADAP EKSPEKTASI LAYANAN PERUSAHAAN PENERBANGAN GARUDA INDONESIA Suryati Veronika
ESENSI: Jurnal Manajemen Bisnis Vol 23 No 1 (2020): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi.v23i1.488

Abstract

Penelitian ini menggunakan dua jenis variabel yaitu variabel independen dan variabel dependen. Variabel dependen terdiri dari: process-should-expectation, technical-should expectation, process-will-expectation, technical-will-expectation. Variabel independent terdiri dari: variabel-variabel pada dimensi internal source of information dan variabel-variabel dimensi external source of information. Penelitian ini bertujuan memperoleh gambaran mengenai pengaruh informasi internal, eksternal, values, persepsi tentang alternatif layanan, upaya untuk mendapatkan layanan, consumer involvement, need for cognition, dan budaya terhadap pembentukan customer expectation pada layanan penerbangan di Jakarta, khususnya pada layanan Garuda Indonesia. Desain penelitian yang digunakan yakni Single Cross Sectional. Pengambilan Sampel menggunakan teknik cluster sampling yaitu dengan mengambil 100 sampel masyarakat DKI Jakarta yang menunggu bus Damri di Bandara Soekarno Hatta, kemudian dibagikan kuesioner. Dalam analisa keseluruhan data, penulis menampilkan statistik deskriptif untuk keseluruhan sampel, diikuti rata-rata dan standar deviasi untuk tiap variabel, faktor analisa dijalankan untuk beberapa sesi kuesioner dan hasil dari multiple linear regression dijalankan untuk menguji hipotesis. Hasil penelitian ini menunjukkan bahwa faktor yang mempengaruhi pembentukan ekspektasi konsumen terhadap layanan yang ditawarkan oleh penyedia jasa penerbangan Garuda Indonesia adalah faktor dari internal konsumen yaitu kepuasan pada pengalaman masa lalu terhadap layanan secara umum dari perusahaan penerbangan (satisfaction with general past experience).
PENGARUH KOMPENSASI KERJA, JOB INSECURITY, KEPUASAN KERJA, STRES KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION (Studi Kasus pada PT. MERCEDES-BENZ NDONESIA) Lonnol Bhrahmantio; Aloysius Harry Mukti; Suryati Veronika
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 5 No 1 (2022): Jurnal Ilmiah Bisnis, Pasar Modal, dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

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Abstract

Industri otomotif yang secara konsisten menunjukkan pertumbuhan, tidak bisa dilepaskan dari sumber daya manusia sebagai aset intelektual. Penelitian ini bertujuan untuk menguji pengaruh kompensasi kerja, job insecurity, kepuasan kerja, stress kerjadan komitmen organisasi terhadap turnover intention. Penelitian ini adalah penelitian kuantitatif dengan menggunakan kuesioner sebagai bentuk survey penelitian. Responden berjumlah 50 karyawan. Pengolahan data menggunakan piranti lunak Smart PLS 3.0. Hasil penelitian menunjukkan kompensasi kerja, kepuasan kerja tidak berpengaruh terhadap turn over intention, job insecurity, stres kerja dan komitmen organisasi berpengaruh terhadap turn over intention.
ANALISIS DAMPAK DAN RENCANA MITIGASI PANDEMIK COVID-19 YANG DITINJAU DARI ASPEK OPERASIONAL DAN KEUANGAN DI DIVISI OPERASI 2 PT BRANTAS ABIPRAYA (PERSERO) Ahmad Sabiq Eko Saputro; Aloysius Harry Mukti; Suryati Veronika
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 5 No 1 (2022): Jurnal Ilmiah Bisnis, Pasar Modal, dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

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Abstract

The Covid-19 virus, which is designated as a pandemic, continues to grow significantly and sustainably globally. The Covid-19 pandemic that has spread in various countries has had an impact on many sectors, from agriculture, mining, trade to the construction sector. PT Brantas Abipraya (Persero), especially in the Operations Division 2 as a contractor, has anticipated the impact of this pandemic. The purpose of this study was to analyze the impact and mitigation plans of the Covid-19 Pandemic in terms of Operational and Financial aspects that occurred in the Operations Division 2 of PT Brantas Abipraya (Persero). After the financial analysis is carried out, the following can be obtained; The NPV shows a positive number so that this construction business is still feasible. The IRR calculation is found to be 14.53% greater than the interest rate of 10.50%, so this construction business is declared feasible. The payback period is estimated to be in the 12th year. Profitability Index is obtained a value of more than 1, so this construction business is feasible. In the operational aspect, the covid pandemic does not have much effect because government programs still prioritize infrastructure projects that can be carried out by companies but the source of funding from projects comes from the company's own funds and loan funds from banks with SCF or Supply Chain Financing and the value of the cash flow plan is in poor condition. normal.
EFFECT OF LEADERSHIP, CUSTOMER FOCUS, EMPLOYEE TRAINING AND EMPOWERMENT, PROCESS MANAGEMENT, AND CONTINUOUS IMPROVEMENT ON OPERATIONAL PERFORMANCE (CASE STUDY AT PLASTIC INJECTION COMPANY FOR AUTOMOTIVE AND ELECTRONIC COMPONENTS IN NORTH JAKARTA) R. Moh. Arief Budihartono; Aloysius Harry Mukti; Suryati Veronika
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 5 No 1 (2022): Jurnal Ilmiah Bisnis, Pasar Modal, dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

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Abstract

This research was conducted to test and analyze the effect of leadership, customer focus, employee training and empowerment, process management, and continuous improvement as elements of Total Quality Management on operational performance. The method used in this study is Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study is the employee of The Plastic Injection Company for automotive and electronic components in North Jakarta (the “Company”) as many as 450 people. The type of sample in this study was purposive sampling and obtained by respondents as many as 206 respondents. The test results showed that leadership negatively affects operational performance, customer focus has no effect on operational performance, employee training and empowerment have no effect on operational performance, process management has a positive effect on operational performance, and continuous improvement has a positive effect on operational performance