Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal BIMA : Journal of Business and Innovation Management Jurnal Ekonomi, Manajemen, Akuntansi
Rohmad Prio Santoso
Universitas Hasyim Asy’ari Tebuireng Jombang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Sales Promotion dan Personal Selling Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Jombang (Studi Kasus di Dealer Sentra Sentosa Motor) Mochamad Wahyu Satrio Putro; Rohmad Prio Santoso
BIMA : Journal of Business and Innovation Management Vol. 2 No. 3 (2020): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i3.161

Abstract

The purpose of this research is to analyze the impact of sales promotion and personal selling on Yamaha motor purchase decision in Jombang (study case at Sentra Sentosa Motor Dealer). The research using 70 random samples of customers that have make decision to buy Yamaha motorcycle by distribute questionnaire to them. The methodology of this research is quantitative with causal analysis methode. The data analysis technique using double linear regression. The result of this research showed that: (1) partially, sales promotion has significant effect on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang. (2) partially, personal selling has significant effect on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang. (3) simultaniously, sales promotion and peesonal selling have impact on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang.
Pengaruh Daya Tarik Iklan Terhadap Keputusan Pembelian di PT.AFBE Cahaya Kreatif Jombang Irfan Muhamad Faruq; Rohmad Prio Santoso; Lik Anah; Mahfudiyanto Mahfudiyanto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4289

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan terhadap keputusan pembelian. Penelitian ini mengambil obyek di PT.AFBE Cahaya Kreatif Jombang. Penelitian ini menggunakan teknik Insidental sampling terhadap 109 konsumen PT.AFBE Cahaya Kreatif Jombang. Hasil penelitian menunjukan variabel daya tarik iklan memilki pengarih secarapersial terhadap keputusan pembelian di PT.AFBE Cahaya Jreatif Jombang
Co-Authors Irfan Muhamad Faruq Lik Anah Mahfudiyanto Mahfudiyanto Mochamad Wahyu Satrio Putro