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All Journal BIMA : Journal of Business and Innovation Management
Lilis Sugi Rahayu Ningsih
Universitas Hasyim Asy’ari Tebuireng Jombang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Atmosphere dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Kasus di Rumah Makan Asela Sampang) Iin Sofiyatin Hamidiyah; Lilis Sugi Rahayu Ningsih
BIMA : Journal of Business and Innovation Management Vol. 2 No. 3 (2020): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i3.162

Abstract

The purpose of this study was to determine the effect of store atmosphere and service quality on consumer satisfaction at Asela Sampang restaurant. This type of research used in this study is quantitative by using multiple linear regression. Data collection in this research is by distributing questionnaires to 100 respondents who visited Asela Sampang restaurant with Asela restaurant consumers who have made purchases at least 2 times, and the sampling technique is non probability sampling with purposive sampling method. The testing technique in this study is the validity and reliability test, while the data analysis technique uses the classic assumption test (normality test, heteroscedasticity, multicollinearity, autocorrelation, linearity), while the hypothesis test is t test, F test and coefficient of determination. The results showed that store atmosphere and service quality affect customer satisfaction.
Pengaruh Presepsi Dukungan Organisasi dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan Wisata Bale Tani Jombang Dias Eksa Cendekia; Lilis Sugi Rahayu Ningsih
BIMA : Journal of Business and Innovation Management Vol. 3 No. 1 (2020): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i1.313

Abstract

This study aims of the efect perceived organizational support and work motivation on work productivity (case study on Bale Tani Jombang. The method used in this study is a quantitative research method and uses an associative analysis aproach. The results of the study show that: (1) Perception of Organizational Support has a partial and simultaneous influence on employee work productivity in Wisata Bale Tani Jombang Tourism, which means that if organizational support is given well, employee productivity will increase or vice versa, if organizational support decreases, employee productivity will also decrease. (2) Work motivation has a partial effect on the work productivity of employees of Bale Tani Jombang Tourism. This means that work motivation is influential to increase employee productivity. (3) The perception of organizational support and work motivation has a joint (simultaneous) influnce on the work productvity of employes of Wisata Bale Tani Jombang. This means that the perception of organiztional support and work moivation together contribute to increasing work productivity.
Co-Authors Dias Eksa Cendekia Iin Sofiyatin Hamidiyah