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All Journal BIMA : Journal of Business and Innovation Management
Ahmad Zulkifli
Prodi Manajemen Fakultas Ekonomi Universitas Hayim Asy'ari Tebuireng Jombang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga dan Kelengkapan Produk Terhadap Keputusan Pembelian di B2 Variasi Motor Jombang Ahmad Zulkifli; Lik Anah
BIMA : Journal of Business and Innovation Management Vol. 3 No. 3 (2021): Juny
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i3.243

Abstract

The purpose of this research is to examine the effect of price and product completeness on purchasing decisions. This research was conducted quantitatively, with a causal type. The population of this research is buyers in B2 Variasi Motor Jombang. Hypothesis testing uses the t test and f test, and uses the R2 test and multiple linear regression analysis. The results showed that: 1) Price partially affects the Purchase Decision, resulting in a probability value of 0.00. 2) Product completeness partially affects the purchasing decision resulting in a probability value of 0.00. 3). Meanwhile, price and product completeness have a simultaneous effect on purchasing decisions, with a probability value of 0.00. Keywords: Price, Product Completeness, Buying Decision
Co-Authors Lik Anah