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All Journal BIMA : Journal of Business and Innovation Management
Tri Sudarwanto
Universitas Hasyim Asy’ari Tebuireng Jombang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Dimensi Experiential Marketing Terhadap Kepuasan Pelanggan di Mulyo Redjo Jombang Farid Isnan Aziz; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 1 (2020): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i1.314

Abstract

The purpose of this research is to examine the presence or absence of influence between sense, feel, think, act, and relate to customer satisfaction at Mulyo Redjo Jombang. The method used in this study is a quantitative research method and uses a causal or causal approach. With a sample size of 100 respondents is using non probability sampling techniques through the Purposive Sampling method. The results of the study show that: (1) Sense partially influences customer satisfaction at Warung Lesehan Mulyo Redjo Jombang, (2) Feel has no partial effect on customer satisfaction at Warung Lesehan Mulyo Redjo Jombang, (3) Think partially influences customer satisfaction at Warung Lesehan Mulyo Redjo Jombang, (4) Act partially influences customer satisfaction at Warung Lesehan Mulyo Redjo Jombang, (5) Relate does not have a partial effect on customer satisfaction at Warung Lesehan Mulyo Redjo Jombang, (6) Sense, feel, think, act, and relate simultaneously affect customer satisfaction at Warung Lesehan Mulyo Redjo Jombang.
Co-Authors Farid Isnan Aziz