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All Journal The Indonesian Accounting Review Jurnal Doktor Manajemen (JDM) Edutainment : Jurnal Ilmu Pendidikan dan Kependidikan
Dewi Setyorini
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Produk, Influencer dan Strategi Promosi Media Sosial Terhadap Keputusan Pembelian Herborist Ginanjar Rahmawan; Dewi Setyorini
Jurnal Doktor Manajemen (JDM) Vol 4, No 1 (2021): APRIL 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v4i1.12110

Abstract

The research was intendeed to analyze and test the impact of products, Influencer and strategy of social media promotion on Herborist decision purchase.The expected objectives of this research are (1) to find how products, influencer and social media promotions and purchasing decisions (2) to identify the impact of products, influencers, and social media promotion are both partial and simulational to decision of the purchase. The method of data collection used in the research uses an online questionnaire handed out to 77 female responden at 18-32 years old in Surakarta which have used Herborist product. The method of data analyze uses lihe result have shown that products, Influencer, and sosial media promotions strategy significantly affect Herborist purchase decisions. Keywords : product, influencer, promotion, social media, purchase decision
UPAYA MENINGKATKAN MINAT BELAJAR SISWA DALAM PEMBELAJARAN PKN MELALUI PENDEKATAN PEMBELAJARAN DI LUAR KELAS Dewi Setyorini
Edutainment Vol 8 No 1 (2020): Edutainment : Jurnal Ilmu Pendidikan dan Kependidikan
Publisher : UNMUHBABEL Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.187 KB) | DOI: 10.35438/e.v8i1.228

Abstract

Penelitian ini dilatarbelakangi oleh adanya permasalahan terkait dengan rendahnya minat belajar dan pemahaman konsep XII PKn 1 SMAN 1 Kelapa. Penelitian ini bertujuan untuk meningkatkan minat belajar siswa di dalam pembelajaran Pendidikan Kewarganegaraan (PKn) menggunakan pendekatan pembelajaran di luar kelas. Jenis penelitian ini yaitu Tindakan Kelas (Classroom Action Research). Teknik pengumpulan data menggunakan observasi, angket, tes, dan dokumentasi. Teknik analisis data menggunakan analisis kualitatif dan kuantitatif. Subjek penelitian yaitu siswa kelas XII IPA 1 SMAN 1 Kelapa semester I Tahun Pelajaran 2018/2019. Data hasil penelitian tindakan kelas yang dilaksanakan dapat diketahui bahwa minat belajar siswa di dalam pembelajaran PKN terjadi peningkatan di setiap siklus. Siswa lebih antusias di dalam mengikuti pembelajaran di luar kelas dibandingkan dengan proses pembelajaran yang dilakukan di dalam kelas. Peningkatan minat ini dapat diketahui melalui hasil observasi dan wawancara yang dilakukan, serta dipertegas dengan meningkatnya hasil belajar siswa. Hasil belajar siswa ini dapat dilihat dari nilai rata - rata persentase hasil tes siswa pada siklus I sebesar 42,22% menjadi 85,55%. Rata - rata nilai PKN siswa meningkat dari siklus I sebesar 75,92 menjadi 90,74 pada siklus II.
Accountants‟ perceptions regarding to business and profession ethics (A study on the alumnus of STIE Perbanas Surabaya) Setyorini, Dewi; Uswati Dewi, Nurul Hasanah
The Indonesian Accounting Review Vol. 5 No. 1 (2015): January - June 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v5i1.493

Abstract

This study is aimed to determine the differences in the perception of the accounting student alumnus of STIE Perbanas Surabaya regarding the ethics of business and profession based on gender. The type of data used is primary data using question-naires. The sampling technique is using non-probability samples based on purposive sampling technique. The number of samples processed is 85 respondents from the accounting student alumnus of STIE Perbanas Surabaya. The statistical analysis tool is the Mann Whitney Test using SPSS version 16.0. The first hypothesis of this study can be concluded that there are differences in the perceptions of the account-ing student alumnus regarding the ethics of business and accountant profession based on gender. The second hypothesis indicates that there is no difference in the perception of the accounting student alumnus regarding the ethics of business and accountant profession based on gender, which has a significance level under 0.05 or 5 percent.
Co-Authors Ginanjar Rahmawan Nurul Hasanah Uswati Dewi