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All Journal Narada : Jurnal Desain dan Seni
Dwi Ramayanti
Universitas Mercu Buana
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STRATEGI BRANDING PANTI SOSIAL (STUDI DESKRIPTIF KUALITATIF MENGENAI STRATEGI BRANDING UNIT INFORMASI DAN LAYANAN SOSIAL MERUYA) Dwi Ramayanti; Annisa Rachimi Rizka
Narada : Jurnal Desain dan Seni Vol 7, No 2 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2020.v7.i2.002

Abstract

Unit Infomasi dan Layanan Sosial (UILS) is a place for those of us who experience mental/mental disabilities to gather, share, and carry out various activities in a comfortable and friendly atmosphere. The lack of fostered residents at UILS Meruya indicates that the Social Services Unit cannot play a leading role while having a big vision of the eradication of psychotic problems in DKI Jakarta Province in a decent, normative and humane life. Branding strategy is needed to increase public awareness of a brand. This research was conducted to determine the branding strategy owned by UILS Meruya. The research method used in this study was a qualitative descriptive method. Qualitative descriptive method is a research procedure based on descriptive data, using analysis. The theoretical basis as a reference so that the focus of research by the facts in the field. The approach taken is by interview, observation, and literature study. Researchers, together with UILS Meruya stakeholders, have analyzed and formulated brand positioning, brand identity, and brand personality from UILS Meruya.
ANALISA IDENTITAS "BRANDING KOPI DULU" Dwi Ramayanti
Narada : Jurnal Desain dan Seni Vol 7, No 3 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2020.v7.i3.008

Abstract

Coffee is a popular drink in the world. Coffee lovers in Indonesia are increasing day by day. This is marked by the proliferation of coffee shop businesses in various cities throughout Indonesia. The coffee shop business is a promising business. This is due to the growing trend of drinking coffee in coffee shops or so-called hanging out, a lifestyle and a means of showing the existence of adults to adolescents, men, and women. Depok City has many coffee shops spread across eleven sub-districts, each of which has four to six sub-districts. This research was conducted at a coffee shop in the Sukmajaya district, Depok. The analytical method used is a visual review methodology of visual communication design elements analysis on branding identity. Visual communication design elements such as typography, layout, colors, illustrations/ photography/ images and branding identity elements such as brands (brands, logos) which can be visual, text, or both then color (product, corporate) the composition of all the constituent elements and promotional media as well as information media.
TINJAUAN DESAIN KEMASAN PRODUK OLAHAN BELIMBING “RASA DEWA” Dwi Ramayanti
Narada : Jurnal Desain dan Seni Vol 9, No 2 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2022.v9.i2.005

Abstract

An attractive packaging design will be an advantage of a product. Products will be more visually attractive and also attract the attention of buyers. Depok City is a city known for star fruit cultivation and has MSME products made from star fruit, however, many UMKM have been affected by the pandemic causing a decline in productivity.The research method used is qualitative with research instruments in the form of observation, interview guidelines, and researchers as key instruments. This research was conducted to review the packaging design of food products and starfruit-based drinks in Depok, brand Rasa Dewa with product variants such as juice, syrup and dodol. Specifically, it aims to determine the structural design and interface design of the packaging, in general, it aims to help improve the packaging design knowledge of these starfruit-based food and beverage producers. The expected benefit is that the packaging design will be better and as a literature study for other researchers.
Co-Authors Annisa Rachimi Rizka