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Cahya Purnomo
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Transportation

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SHIFT PARADIGM IN MARITIME TRANSPORT MASATO SHINOBARA Cahya Purnomo
Majalah Ilmiah Bahari Jogja Vol 13 No 20 (2015): BAHARI Jogja Edisi Februari 2015
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.765 KB) | DOI: 10.33489/mibj.v13i20.75

Abstract

Pelayaran telah berkembang atas dasar perdagangan bebas, sebagaimana prinsip kebebasan di laut, yang berawal sejak The Age of Geographical Discovery yang mana diawali oleh bangsa Spanyol dan Portugis membuka kolonisasi di Asia (Hansen, 2001 ; Gaastra, 2003). Spirit kebebasan di laut dijadikan dasar dalam strategi manajemennya, persaingan demi efisiensi dan scale of economic selalu ditempatkan dalam setiap gerak langkah pelayaran. Namun realitanya lain, bahwa pelayaran kini tidak semuanya harus scale of economic oriented, namun juga harus dikelola dengan semangat shipping by control.
INDUSTRI PELAYARAN INDONESIA: PENDEKATAN DARI SUSTAINABLE MARKETING ENTERPRICE Cahya Purnomo
Majalah Ilmiah Bahari Jogja Vol 13 No 21 (2015): Bahari Jogja, Edisi Juli 2015
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.159 KB) | DOI: 10.33489/mibj.v13i21.79

Abstract

The shipping industry plays a major role in world trade, especially Indonesia as an archipelagic country, has not demonstrated superiorperformance. This paper aims to propose to the Indonesian shipping industry with sustainable market-ing enterprice as marketing strategyconcept.The approach method by literature review mainly based on the marketing strategy concept of Kotler et al (2008) with meta analysis by other established iterature. Build upon comprehensive marketing strategy is expected to raise performance due to have sustainable competitive strategic.
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