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All Journal Komversal: Jurnal Komunikasi Universal
Meilani Tri Hapsari
Politeknik LP3I Bandung
Environmental Science Social Sciences

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Citra Feminitas dalam Novel Cintapucino Meilani Tri Hapsari
KOMVERSAL Vol 2 No 2 (2020): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v2i2.494

Abstract

ABSTRACT Femininity as a lifestyle appears in various domains, including novels. This study aims to determine the meaning of the image text of femininity and the myth of the image of femininity in the novel Cintapuccino through the labeling system of Roland Barthes. The research method used is structural semiotic analysis with the semiotic model of Roland Barthes which analyzes the text to the level of myth. The research data were obtained from the novel Cintapuccino produced by Gagas Media in 2004. The research subjects were focused on texts containing mythical representations of the image of femininity in women. The results showed that the image of femininity represented was the lifestyle of single women in urban areas, women's bodies in lifestyle and images of femininity, urban women's resistance in the framework of femininity, and women's obsession with marriage. The myth about women is represented through the ability to do men's work, knowledge about sex, and sexual behavior. This myth is related to the masculinity that exists in women, namely in terms of men's jobs that are able to be done by women and about knowledge about sex and sexual behavior. Key words: Image, feminine, novel, semiotic, Roland Barthes ABSTRAK Feminitas sebagai suatu gaya hidup muncul dalam berbagai domain, termasuk di dalamnya adalah novel. Penelitian ini bertujuan untuk mengetahui makna teks citra feminitas dan mitos citra feminitas dalam novel Cintapuccino melalui sistem penandaan Roland Barthes. Metode penelitian yang digunakan adalah analisis semiotika struktural dengan model semiotika Roland Barthes yang menganalisis teks sampai pada tataran mitos. Data penelitian diperoleh dari novel Cintapuccino yang diproduksi oleh Gagas Media pada tahun 2004. Subjek penelitiannya difokuskan pada teks-teks yang memuat representasi mitos citra feminitas pada perempuan. Hasil penelitian menunjukkan bahwa citra feminitas yang direpresentasikan adalah gaya hidup perempuan lajang di perkotaan, tubuh perempuan dalam gaya hidup dan citra feminitas, perlawanan perempuan perkotaan dalam kerangka feminitas, dan obsesi perempuan terhadap pernikahan. Adapun mitos tentang perempuan direpresentasikan melalui kemampuan melakukan pekerjaan laki-laki, pengetahuan seputar seks, dan perilaku seks. Mitos tersebut terkait dengan muatan maskulinitas yang ada pada perempuan, yaitu dalam hal pekerjaan laki-laki yang mampu dilakukan perempuan serta seputar pengetahuan tentang seks dan perilaku seksnya. Kata kunci : Citra, feminitas, novel, semiotika, Roland Barthes
The Strategi Promosi Hapsari Scarf Melalui Media Sosial Instagram Meilani Tri Hapsari
KOMVERSAL Vol 2 No 1 (2020): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v2i1.497

Abstract

ABSTRACT Promotion Strategy for Hapsari Scarf through Instagram Social Media. This study aims to determine the form of marketing communication and sales promotion carried out by Hapsari Scarf through Instagram social media. The research methodology used is qualitative research by describing the marketing communication and sales promotion of Hapsari Scarf on social media Instagram. The research data was obtained from Hapsari Scarf's Instagram account. The research subject is focused on the Instagram account which contains the substance of the Hapsari Scarf promotional strategy. The results showed that the form of marketing communication carried out by Hapsari Scarf through social media Instagram is advertising, personal selling, promotion, and publication. From the findings in the field, it was also found that the promotion strategy carried out by Hapsari Scarf was sales promotion, namely by means of premiums, sweep stakes, contests, and free sample distribution. There is also a sales promotion method that will be carried out in the future, namely by holding shopping coupons and endorsements using national-scale artists. Keywords: promotion, marketing communications, sales promotion, social media, Instagram ABSTRAK Strategi Promosi Hapsari Scarf Melalui Media Sosial Instagram. Penelitian ini bertujuan untuk mengetahui bentuk komunikasi pemasaran dan sales promotion yang dilakukan Hapsari Scarf melalui media sosial Instagram. Metodologi penelitian yang digunakan adalah penelitian kualitatif dengan memaparkan komunikasi pemasaran dan sales promotion Hapsari Scarf pada media sosial Instagram. Data penelitian diperoleh dari akun Instagram milik Hapsari Scarf. Subjek penelitiannya difokuskan pada akun Instagram yang memuat substansi strategi promosi Hapsari Scarf. Hasil penelitian menunjukkan bentuk komunikasi pemasaran yang dilakukan Hapsari Scarf melalui media sosial Instagram adalah periklanan, personal selling, promosi, dan publikasi. Dari hasil temuan di lapangan juga ditemukan data bahwa strategi promosi yang dilakukan Hapsari Scarf adalah dengan sales promotion yaitu dengan cara premiums, sweep stakes, contest, dan pembagian sampel gratis. Ada pun metode sales promotion yang akan dilakukan untuk selanjutnya adalah dengan mengadakan kupon belanja dan endorse menggunakan artis berskala Nasional.
Pelecehan Seksual Dalam Dunia Kerja Spg Rokok Meilani Tri Hapsari
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1209

Abstract

Sexual harassment in Cigarette girls’ workplace. This study examines how the cigarette girls view their works and sexual harassment in the workplace, examines the form of sexual harassment that happen to them, how they react to it, and examines the background of the sexual harassment experienced by the cigarette girls in the workplace. The method used is qualitative approach of Phenomenology which examines the result of subject’s interview to the level of meaning. Data used in this study were obtained from verbal and non verbal language that was done by the cigarette girls during the interview and observation. Active cigarette girls in Bandung were selected as subjects of this study. The selected informants who experienced the phenomenon of sexual harassment were interviewed based on their willingness to be able to describe their experience consciously. Based on the researched that was done, it is concluded that cigarette girls viewed their works as a fun job with high requirement but has negative image to it. The cigarette girls understood that sexual harassment happens in the workplace as violence to the personal will to decide, verbal and non verbal language that shouldn’t be said, disrespectful action, and power abuse. Cigarette girls viewed the form of sexual harassments is through verbal language, non verbal language, and imaging. Cigarette girls’ on reactions to sexual harassment in accordance with the form of sexual harassment, through verbal and non verbal language. It was examined that there were two factors triggered the sexual harassment to cigarette girls, subject and victim; previous mindset of negative images attached to cigarette girls and negative behaviors done by several of them outside the context of their works triggered the sexual harassment to take place.
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