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ANALYSIS OF PAPER RAW MATERIAL EFFICIENCIES FOR INFORMA BROCHURE IN THE PRINTING PRODUCTION Yessy Yerta Situngkir
Jurnal Ilmiah Publipreneur Vol 7, No 1 (2019): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v7i1.70

Abstract

Efficient use of paper raw materials in the printing business is simple but important. This research was conducted to provide information that to get a low production price, the amount of raw materials and the selection of raw materials used must be precise. One of the raw materials needed in printing production is paper. The results of testing the efficiency of the use of paper for printing brochures Informa with 5000 sheets of brochure is the use of flipchart paper with a size of 65x100 cm. It takes 117.98 kg or Rp. 1,651,650, - to buy raw materials of paper. Waste from the use of paper raw material is 24.73 kg or Rp. 346,150. In addition to the very small waste generated, the price of brochure printing is also cheaper compared to the other flip size of Plano is Rp. 1,023.15,-..
PROMOTION ON BOOKS OF HEAVEN ON THE EARTH OF SRIWIJAYA BY USING SOCIAL MEDIA Benget Simamora; Yessy Yerta Situngkir; Engga Saputra
Jurnal Ilmiah Publipreneur Vol 7, No 2 (2019): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v7i2.83

Abstract

Book promotion is the most important part in marketing activities.in the business world,promotional activities are carried to support marketing and sales activities “Surga di Bumi Sriwijaya”. In this finnal project report,the writer has the goal of explaining how to use Instagram and Facebook social media to promote the book’s script ‘Surga di Bumi Sriwijaya” by novice writers. The author uses the promotional mix theory is the Interactive internet marketing. Social media used by the authors are Instagram and Facebook. In final project,the author uses Quantitative descriptive method that explains in detail and validity the promotion of the book “Surga di Bumi Sriwijaya” Using social media Istagram and Facebook is an easy and inexpensive effective step for novice writers who are introducing works accroding to target market already determine