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All Journal El-Qist : Journal of Islamic Economics and Business (JIEB) International Journal of Economy, Education and Entrepreneurship (IJE3) Manajemen dan Kewirausahaan Jurnal Visi Manajemen (JVM) Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting
Deasy Tantriana
UIN Sunan Ampel
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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ANALISIS STRATEGI INTEGRATED MARKETING DAN ISLAMIC EXPERIENTIAL MARKETING PRODUK SIMPANAN KENCLENG KOPERASI SYARIAH DALAM UPAYA MENARIK MINAT ANGGOTA PADA KOPERASI SYARIAH (KOPSYAH) MANFAAT SURABAYA Deasy Tantriana; Nujullah Hanif Fauziah
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 8 No. 1 (2018): eL-Qist
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2018.8.1.1565-1576

Abstract

Tujuan penelitian ini adalah tentang strategi integrated marketing apa yang digunakan KOPSYAH Manfaat Surabaya dalam upaya menarik minat amggota, dan penerapan atau pelaksanaan islamic experiential marketing dalam produk simpanan syariah serta kendala-kendala apa saja dalam memasarkan produk simpanan di KOPSYAH Manfaat Surabaya. Hasil penelitian yang diperoleh adalah strategi integrated marketing yang digunakan oleh KOPSYAH Manfaat yaitu mengandalkan social media. Seperti, facebook, instagram, blog, tweeter, siaran radio islami. Dari semua aplikasi social media yang digunakan yang paling mudah direspon anggota yaitu facebook dan siaran radio islami. Dari situlah upaya-upaya untuk menarik anggota untuk bergabung dalam KOPSYAH Manfaat Surabaya. Dengan adanya produk baru yaitu produk KENCLENG yang lahir dari kegiatan pemberdayaan. Sampai saat ini kedua strategi marketing sangatlah direspon baik oleh masyarakat. Dengan bukti adanya peningkatan anggota dari tahun 2016 bulan Novermber sampai tahun 2017 sebesar 80% tingkat penambahan anggota untuk produk KENCLENG sendiri.
BIBLIOMETRIC ANALYSIS AND VISUALIZATION OF CROWDFUNDING ARTICLES INDEXED IN SCOPUS BY INDONESIAN AUTHORS Deasy Tantriana
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.134

Abstract

This study aimed to analyze the bibliometric characteristics and trends of articles on crowdfunding indexed in Scopus by Indonesian authors. Information was taken from the Scopus database. In March 2023, reports were only searched if they had Indonesian authors or affiliations. This study used crowdfunding and its variations as search terms, with Indonesian affiliation being considered. Simple statistical techniques were applied, and VOSviewer software was used to perform a bibliometric analysis. This study visualized patterns of keyword co-occurrence, document citations, co-citation relationships, and bibliographic coupling. Indonesian authors' research in the area of crowdfunding has expanded quickly and with much cooperation. One of the most well-liked study areas in recent years is Website crowdfunding development. The credibility of crowdfunding ini Indonesia has recently gained popularity, which presents a significant opportunity for additional research
Analisa Pemilihan E-Commerce Dalam Pembelian Produk Virtual Pada Komunitas Mobile Legend Deasy Tantriana; Susilowati Susilowati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.8187

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh Perfomance expectacy, Effort Expectancy, Facilitating Conditition, Price Value, Hedonic Motivation, Habit, Behavioral Intenttion. Responden ialah 100 pekerja gamer yang tergabung dalam komunitas mobile legend di Indonesia yang diambil secara probability sampling. Metode analisis data yang dipakai ialah PLS-SEM. Hasil penelitian menemukan effort expectancy, Hedonic motivation, dan social influence tidak berpengaruh Behavior Intention dan variable lainya berpengaruh secara signifikan. Hasil penelitian diharapkan dapat berkontribusi pengembangan referensi terkait teori UTAUT2.
Pengaruh Earning Per Share (EPS), Price To Book Value (PBV), dan Return On Assets (ROA) Terhadap Harga Saham pada Perusahaan LQ45 yang Terdaftar di Bursa Efek Indonesia Periode 2021 -2024 Roidatun Nada; Deasy Tantriana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6280

Abstract

This study is aimed at examining the extent of the influence of earnings per share (EPS), price to book value (PBV), and return on assets (ROA) on stock price movements in companies listed in the lq45 index on the Indonesia Stock Exchange (IDX) in 2021 to 2024. The approach used is a quantitative approach with associative properties, namely looking at the relationship between variables, where data analysis will be carried out using secondary data taken from the company's annual financial statements on the Indonesia Stock Exchange (IDX) and stock closing price data published on public platforms such as yahoo finance. Purposive sampling technique used in sorting research samples, while to analyze the data used multiple linear regression method with the help of SPSS application. The results of this study showed that partially, EPS, PBV, and ROA variables each have a positive and significant influence on stock prices. When tested simultaneously, these three variables also showed a significant effect with the magnitude of the coefficient of determination (R2) reached 0.668. This shows that 66.8% of the stock price changes can be explained by these three variables, while the remaining 33.2% are influenced by other factors that are not included in the research model. These results prove that the company's financial performance, especially reflected in the ability to generate profits and market views, has an important contribution in determining the share price in the Indonesian capital market.
Pengaruh Struktur Modal dan Likuiditas terhadap Profitabilitas pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2019–2023 Sofia Ranti Rahmah Riska Hidayat; Deasy Tantriana
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.926

Abstract

This study aims to examine the influence of capital structure and liquidity on the profitability of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Capital structure is represented by the Debt to Equity Ratio (DER), while liquidity is measured using the Current Ratio (CR). Profitability is assessed through Return on Assets (ROA) and Return on Equity (ROE). This research employs a quantitative approach with a causality design and uses multiple linear regression as the analytical method. The sample consists of three manufacturing companies—PT Chandra Asri Pacific Tbk (TPIA), PT Aneka Tambang Tbk (ANTM), and PT Gudang Garam Tbk (GGRM)—selected through purposive sampling based on predetermined criteria. Prior to hypothesis testing, classical assumption tests including normality, multicollinearity, heteroscedasticity, and autocorrelation were conducted, and all variables met the requirements for regression analysis. The findings reveal that DER has a negative and significant effect on both ROA and ROE, indicating that higher leverage reduces the company’s ability to generate profits. Conversely, CR has a positive and significant effect on profitability, suggesting that companies with stronger liquidity positions are more capable of sustaining operational activities and improving financial performance. The F-test results show that DER and CR simultaneously have a significant influence on profitability. Furthermore, the coefficient of determination demonstrates that more than half of the variation in profitability can be explained by the two independent variables. Overall, the study emphasizes the importance of maintaining an optimal balance between debt utilization and liquidity management. Effective capital structure policies and sufficient liquidity levels are essential for enhancing profitability and ensuring financial stability within the manufacturing industry. These findings provide valuable implications for corporate decision-makers, investors, and stakeholders in formulating financial strategies that support long-term performan.  
FINTECH LITERACY, HEDONIC LIFESTYLE, AND PAYLATER USE: GENDER AS A MODERATOR Deasy Tantriana; Sofia Ranti Rahmah Riska Hidayat
CURVE: Journal of Economic, Business and Accounting Vol 2 No 2 (2026): Agustus
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/as0wcn68

Abstract

This study examines the effects of fintech literacy and hedonic lifestyle on PayLater use and tests gender as a moderator among Generation Z in Surabaya. A quantitative survey involved 196 PayLater users aged 18–28 selected through purposive sampling, equally divided between 98 men and 98 women. Data were analyzed using PLS-SEM and multi-group analysis in SmartPLS 4. Fintech literacy positively affected PayLater use (β = 0.560; p < 0.001), as did hedonic lifestyle (β = 0.350; p < 0.001), while the model explained 74.5% of the variance. Fintech literacy had a stronger effect among women (β = 0.771) than men (β = 0.494), with a significant group difference (p = 0.004). Conversely, hedonic lifestyle was significant among men (β = 0.403; p < 0.001) but not women (β = 0.128; p = 0.106), and the group difference was significant (p = 0.013). Fintech literacy may therefore facilitate PayLater use rather than automatically restrain it. Digital financial education should integrate operational competence, responsible credit management, and gender-sensitive safeguards.
Co-Authors Nujullah Hanif Fauziah Roidatun Nada Sofia Ranti Rahmah Riska Hidayat Sofia Ranti Rahmah Riska Hidayat Susilowati Susilowati