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Journal : Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)

Identitas Visual Padang Photo Sports Ahmad Triyanda; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.1488

Abstract

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.
Virtual Tour 360 Museum Matrilineal Putri Rahmadhani; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.1603

Abstract

The Matrilineal Museum is a management forum that supports efforts to preserve cultural values ​​related to the matrilineal system in Minangkabau, having its address at Jalan Raya Belimbing, Kuranji Padang. In this problem, museum tourist visits have decreased since 2019. Information about the Matrilineal Museum can be accessed by using posters, the web or simply via the address on Google maps as well as limited print media such as books. The purpose of this design is to increase public interest in visiting the Matrilineal Museum through virtual tour 360 media. At the design stage using the 4D method, Define, Design, Develop, and Disseminate. the analysis used is SWOT analysis. Video Virtual Tour 360 Matrilineal Museum, Center for Preservation of Cultural Values ​​of West Sumatra, will be implemented into supporting media
Visual Brand Architecture WB Kitchen Dzaky Assrof; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 1 (2024): April: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v3i1.2673

Abstract

WB Kitchen is a culinary business located in Batusangkar, West Sumatra. WB Kitchen has 3 subsidiaries, namely WB Cake, WB Rendang, and WB Catering.WB itself is taken from the initials of Mrs. Rahmiwati Bur's nickname, namely "Wati Bur" as the owner. WB kitchen and other subsidiaries still do not have an optimal logo or visual identity, making it difficult to be remembered and recognized by the target audience. This design uses the Design Thinking method with an approach through empathy as the first step, then supported by the SWOT analysis method, namely, Strenght, Weakness, Opportunity and threath. The design of visual brand architecture is done to optimize and give characteristics to WB Kitchen. Therefore, a visual identity guid line book was made as the main media and supported by other supporting media such as Greeting Cards, Aprons, Posters, Chef Shirts, Polo Shirts, Cake Packaging and so on.