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All Journal Ranah Seni: Jurnal Seni dan Desain Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Kajian dan Penelitian Umum Seniman: Jurnal Publikasi Desain Komunikasi Visual Jurnal Mahasiswa Kreatif Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
San Ahdi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN KETERAMPILAN SCREEN PRINTING UNTUK PEMUDA/PEMUDI PASCA REHAB KORBAN PENYALAHGUNAAN NAFZA (NARKOBA) DI KEL. DADOK TUNGGUL HITAM PADANG San Ahdi; Budiwirman Budiwirman; Eko Purnomo
Ranah Seni Vol 11 No 02 (2018): RANAH SENI
Publisher : Jurusan Seni Rupa, Fakultas Bahasa dan Seni, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ranahseni.v11i02.37

Abstract

Kegiatan ini bertujuan untuk memperkenalkan program penerapan IPTEKS kepada pemuda/pemudi Pasca Rehab Korban Penyalahgunaan Nafza (Narkoba)di Kel. Dadok Tunggul Hitam Padang, agar dapat memahami konsep dasar, prinsip-prinsip cetak screen/sablon dan proses pengembangannya, membantu pemuda/pemudi mengembangkan desain, fungsional, argonomis, estetis, dan ekonomis. Kerangka pemecahan masalah yang ditawarkan adalah pemberian materi wawasan desain dan keterampilan pengembangan desain cetak screen/sablon. Metode yang digunakan meliputi metode ceramah, Tanya jawab diskusi, demostrasi, latihan terbimbing dan resitasi. Kalayak sasaran adalah pemuda/pemudi putus sekolah Pasca Rehab yang memiliki kemampuan dasar membuat desain dan dapat menggunakan perangkat cetak sablon, dengan jumlah 15oarang. Hasil akhir dari rangkaian pelaksanaan menunjukkan bahwa secara umum adanya peningkatan wawasan desain. Hal ini dinilai dari kualitas jawaban yang diberikan pemuda/pemudi sesudah mengikuti penyajian materi desain cetak screen/sablon. Selanjutnya, adanya peningkatan kemampuan merancang desain dengan menggunakan perangkat cetak screen/sablon dinilai dari kualitas hasil cetak yang lansung pada baju kaos untuk digunakan oleh pemuda/ pemudi yang khasuntuk Korban Penyalahgunaan Nafza (Narkoba) di Kel. Dadok Tunggul Hitamtersebut.
Promosi Coffee Tubruk Bamboo Fajri Muhammad; San Ahdi
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 5 (2023): Oktober : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i5.423

Abstract

Coffee Tubruk Bamboo is a coffee brand in the city of Padang owned by Rizky Afrizal Candra. Coffee currently lacks a distinctive identity, therefore a new identity is created in the form of a logo. This logo incorporates colors and typography that encapsulate the original concept, aiming to make it memorable for both current and potential customers. The logo draws inspiration from the shape of a bamboo plant and coffee beans, symbolizing the signature of a business run from a bamboo-themed setting and complemented by the presence of coffee beans, all accompanied by a lettermark of the name “Coffee Tubruk Bamboo. " The design is in harmony with modern aesthetics while maintaining a playful shape. To develop a promotion strategy for Coffee Tubruk Bamboo, an analysis using the framework "5W+1H" (what, who, where, when, why, and how) is used. This approach aims to reveal solutions and overcoming challenges. The design process begins with observations and interviews with the owner of Coffee Tubruk Bamboo, ensuring the collection of important data for promotion strategies. Main promotional media includes posters, along with supporting materials such as packaging, X-banner displays, business cards, tote bags, stickers , promotional videos, and screen printing t-shirts.
Branding Furniture Workshop Rangawak Barulak Tanah Datar Karya Akhir Fajar Novario Zulvianda; San Ahdi
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1537

Abstract

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.
Identitas Visual Padang Photo Sports Ahmad Triyanda; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.1488

Abstract

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.
Virtual Tour 360 Museum Matrilineal Putri Rahmadhani; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.1603

Abstract

The Matrilineal Museum is a management forum that supports efforts to preserve cultural values ​​related to the matrilineal system in Minangkabau, having its address at Jalan Raya Belimbing, Kuranji Padang. In this problem, museum tourist visits have decreased since 2019. Information about the Matrilineal Museum can be accessed by using posters, the web or simply via the address on Google maps as well as limited print media such as books. The purpose of this design is to increase public interest in visiting the Matrilineal Museum through virtual tour 360 media. At the design stage using the 4D method, Define, Design, Develop, and Disseminate. the analysis used is SWOT analysis. Video Virtual Tour 360 Matrilineal Museum, Center for Preservation of Cultural Values ​​of West Sumatra, will be implemented into supporting media
Visual Brand Architecture WB Kitchen Dzaky Assrof; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 1 (2024): April: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v3i1.2673

Abstract

WB Kitchen is a culinary business located in Batusangkar, West Sumatra. WB Kitchen has 3 subsidiaries, namely WB Cake, WB Rendang, and WB Catering.WB itself is taken from the initials of Mrs. Rahmiwati Bur's nickname, namely "Wati Bur" as the owner. WB kitchen and other subsidiaries still do not have an optimal logo or visual identity, making it difficult to be remembered and recognized by the target audience. This design uses the Design Thinking method with an approach through empathy as the first step, then supported by the SWOT analysis method, namely, Strenght, Weakness, Opportunity and threath. The design of visual brand architecture is done to optimize and give characteristics to WB Kitchen. Therefore, a visual identity guid line book was made as the main media and supported by other supporting media such as Greeting Cards, Aprons, Posters, Chef Shirts, Polo Shirts, Cake Packaging and so on.
Visual Identity Velocity Burger & Coffee Kota Padang Kevin Hasbi Apriarto; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1044

Abstract

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.
Analisis Semiotika Pada Logo Batman 1966 Tiara Zarismartha; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1096

Abstract

Batman is a well-known superhero and is loved by many people from all walks of life, an interesting Batman character for not having superpowers like other superheroes. In addition to the character Batman has a striking logo and is an identity for Batman. In 1966 Batman released a series of films with decorative designated logos in which Pop Art's chests developed rapidly. Each logo is a visualized identity that has a meaning, using a qualitative method with Roland Barthes' semiotic analysis approach. The purpose of the study was to find out what values and meanings were cooped up in the 1966 Batman logo, which was influenced by the then-developed Pop Art style trend. Based on research results, it can be inferred that the use of the 1966 Batman logo influenced by Pop Art style and the visual elements of the logo suggests that the brief logo is an image and that Batman superhero has an intelligent, intellectual, optimistic nature of rooting out crime.
Cerita Bergambar Motivasi Shalat Untuk Anak-anak Rahmad Fikran; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1098

Abstract

Habituation is a very effective way to educate children in matters of worship. During the process of teaching children to pray five times a day, the attitude of children who are so busy with their play world is a common obstacle felt by parents. Because of that, the designer is interested in presenting Islamic literacy that conveys the motivation of prayer for children. Designers obtain data through surveys, observations and literature studies, then designers analyze the data as problem solving with the 5W + 1H method (what, who, when, why, where, and how). Meanwhile, the design method used is the 4D Model (Define, Design, Development, and Disseminate). The resulting Islamic literacy media design is a picture storybook entitled "Jangan Lalaikan Shalat".
Visual Identity Pondok Roti Da Jon Fharazs Hanifa Zahira; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.2726

Abstract

Pondok Roti Da Jon is a small bakery business that has been established since 1986 in Bukittinggi. Pondok Roti Da Jon produces various traditional breads such as Malabar bread and fried bread. The Malabar bread produced by Pondok Roti Da Jon consists of two variants, namely original and pandan, while the fried bread consists of variants filled with coconut and banana. In the production process, Pondok Roti Da Jon is still done manually using improvised tools. Pondok Roti Da Jon's consumers are middle class and come from all walks of life, from children, teenagers, and adults. Currently, Pondok Roti Da Jon products are developing in a small-scale industry that grows by word of mouth, and its sales are distributed to markets around Bukittinggi. This design uses the 4D method consisting of 4 stages, namely the definition, design, development, and dissemination stages. Data collection techniques are primary data based on observations, interviews, and documents and secondary data obtained from books, journals, documents, newspapers, and the internet. The data analysis method is based on SWOT analysis, namely, Strengths, Weaknesses, Opportunities, and Threats. The concept used by Pondok Roti Da Jon is "Friendly, Family and Simple". This concept is the keyword for the author in determining the form of visual identity, starting with creating a logo as the main identity of Pondok Roti Da Jon. Apart from that, the author applies the principles of designing a logo in this design process.
Co-Authors Ahmad Triyanda Budiwirman Budiwirman Dzaky Assrof eko purnomo Fajar Novario Zulvianda Fajri Muhammad Fharazs Hanifa Zahira Kevin Hasbi Apriarto Muhammad Alif Nurza Putri Rahmadhani Rahmad Fikran Tiara Zarismartha