Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Adelia Athaya Dzakiyyah
Universitas Muhammadiyah Sukabumi

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kekuatan Social Media dan Word Of Mouth dalam Mempengaruhi Keputusan Pembelian Konsumen pada Restorant Mie Seuhah PISAN (MIE SP) Sukabumi Adelia Athaya Dzakiyyah; Nor Norisanti; Acep Syamsudin
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.657

Abstract

The purpose of this study was to measure the strength of social media and word of mouth on consumer purchasing decisions at Mie SP Sukabumi restaurant. The method used in this research is associative descriptive and quantitative approaches with multiple linear regression as data analysis techniques. The results of this study indicate that the total effect simultaneously is only 4.5% while the remaining 95.5% is influenced by other variables not examined in this study. Conclusion, social media does not have a positive and significant influence on purchasing decisions, while word of mouth has an influence on purchasing decisions partially. Keywords: Purchase Decision, Social Media, Word of Mouth
Co-Authors Acep Syamsudin Nor Norisanti