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This Author published in this journals
All Journal International Journal of Applied Research in Tourism and Hospitality Barista : Jurnal Kajian Bahasa dan Pariwisata
Raissa Puspita
Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Room Selling Price Role in Mediation of the Influence of Service Quality on Oyo Rooms Brand Equity in Sleman Area, Yogyakarta Raissa Puspita; I Ketut Surata; Jaya Ishwari
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.882 KB) | DOI: 10.52352/ijarthy.v1i2.879

Abstract

The Special Region of Yogyakarta is relatively safe and comfortable, and the friendliness of its people makes this city much in demand by tourists. The large number of tourists visiting Yogyakarta is one of the reasons that the hospitality industry in Yogyakarta is experiencing rapid development. An increasing number makes business people make online hotel reservations called Virtual Hotel Operators (VHO). One of the VHOs in Indonesia is OYO Rooms, an acronym for On Your Own. This study aims to determine the role of room price in mediating the effect of service quality on the brand equity of OYO Rooms in the Sleman Region, Yogyakarta. The number of samples used in this study was 70, using purposive accidental sampling. Data was collected using the methods of observation, interviews, questionnaires, and documentation, while the analysis technique uses path analysis. The results showed that (1) service quality had a positive effect on room selling prices, (2) service quality had a positive effect on brand equity, (3) selling price had a positive effect on brand equity, and (4) room selling prices significantly mediated service quality and brand equity. Further research can consider other factors than those tested in this study and more varied analyses.
The Effect of Indirect Compensation on Employee Performance in Daluman Villa Kuta Bali Sri Sukmawati Wijaya; I Ketut Surata; Luh Putu Kartini; Raissa Puspita
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 7 No. 2 (2020): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

During the pandemic situation, take interest to indirect compensation in order to maintain employee performance becomes very important while increasing direct compensation will be difficult. The purpose of this study is to find out the significance effect of indirect compensation toward employee performance based on criteria of Byars and Rue’ indirect compensation model and Sedarmayanti’s employee performance model. Mixed method is chosen in this research to study the employee perception of Daluman Vila using questionnaire with census method and elaborate it with interview result. The quantitative data is then analyzed using simple regression test, meanwhile the qualitative data is analyzed using descriptive analysis and triangulation. The result shows that employees supporting facilities in indirect compensation criteria, and initiative in employee performance, obtained lowest score. To improve these aspects, evaluation related to supporting employee facilities and designing employee performance indicator for Daluman Villa personal use are suggested to be done.
Co-Authors I Ketut Surata Jaya Ishwari Luh Putu Kartini Sri Sukmawati Wijaya