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All Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmiah Teknik Informatika dan Komunikasi
Adelia Winda Hapsari
Unknown Affiliation
Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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TINGKAT PERSEPSI MAHASISWA UNIVERSITAS LAMBUNG MANGKURAT DI KOTA BANJARMASIN TERHADAP STRATEGI PERSONAL BRANDING ROSEHAN NOOR BAHRI Adelia Winda Hapsari
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 1, No 1 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v1i1.2056

Abstract

This study aimed to find out the perception of Lambung Mangkurat University’s student to personal branding’s strategy of Rosehan Noor Bahri. The research using survey method and descriptively. Data collection using the questionnaire for respondents with a simple technique random sampling. Descriptive data analysis with quantitative. The results showed the perception of Lambung Mangkurat University’s student to personal branding’s strategy of Rosehan Noor Bahri are in the sensation level of perception.
Pengaruh Komunikasi Persuasif Beauty Vlogger di Youtube Terhadap Minat Beli Konsumen Annisa Aulia; Risa Dwi Ayuni; Adelia Winda Hapsari
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.995

Abstract

This research is based on the phenomenon of the rise of influencers that have sprung up on social media by focusing on how to communicate beauty influencers on Youtube social media or better known as Beauty Vloggers with its followers.  These beauty vloggers are invited to work together in promoting a product to improve the brand image to the target sales of the brand company concerned.  In its performance in promoting the product, Beauty Vlogger as a trendsetter affects its audience by communicating persuasively wrapped in the word product review as a form of promoting it.  The way they communicate this will later affect the audience response to be interested to buy a product.  Research uses a quantitative method approach.  The data analysis used is a simple linear regression analysis model with the population in this study is the viewer of the Beauty Vlogger video on YouTube, especially on the @livjunkie channel.  The number of samples in this study was 100 respondents, the results were obtained based on calculations using the Slovin formula on the number of followers of the @livjunkie channel.  The results of this study indicate the influence of persuasive communication by beauty vlogger on consumer buying interest.  This result was obtained based on the coefficient of determination with a value of 62.1% which indicated that variable X had a significant and positive effect on the Y variable.
Co-Authors Annisa Aulia Risa Dwi Ayuni