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Petis and Madurese Cultural Identity Nikmah Suryandari; Qoniah Nur Wijayani
Indonesian Journal of Law and Economics Review Vol 7 (2020): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.506 KB) | DOI: 10.21070/ijler.2020.V7.457

Abstract

The purpose of this study was to determine the relationship between people with food, which can reveal a lot of information about them. The choice of food is able to expose a group or a person's belief, passion, background knowledge, assumptions and personality. food choices and eating habits understood to be related to the phenomenon of socialization and social bonding, the construction of collective identity under which to show the logic of social distinction and organization of life in society.
Talagha: Marketing Communications for Integrated Coastal Tourism Branding Yuliana Rakhmawati; Qoniah Nur Wijayani; Diah Indiyati; Evi Novianti
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9824

Abstract

Madura has beach comparative potential as a coastal tourist destination. However, in the marketing communications context, this potential has not been optimized. Therefore, this research aims to explore all the potential for integrated coastal tourism by using the Talagha acronym of Talang Siring, Legend, Jumiang, and Lembung branding identity as an alternative to marketing communication. The Talagha brand identity not only being as destinations acronym but also the equivalent of lake in Madurese. Research locations were conducted on four Pamekasan coastal tourism destinations in Madura, namely Talang Siring Beach, Jumiang Beach, Legend Beach, and Mangruve Lembung. Research population are visitors and residents around the destinations. Samples were obtained using accidental sampling. Based on target population characteristics, as two hundres samples were acquired. Data collection were conducted by survey and analyzed by using SPSS. The results show that Talagha tagline as a brand identity is agreed by majority respondents to be part of integrated tourism branding. The findings confirmed by branding strategies theory as a part of tourist destination marketing communications. This findings are expected to be a catalyst in brand identity usage in tourist destination marketing communications development. It is recommended these findings as literature in brand destination studies as well as reaches triple helix in developing policies brief related to Madura’s integrated coastal tourism branding.
PERANAN APLIKASI TWITTER ATAU X DALAM INTERAKSI KOMUNIKASI GUNA MEMBANTU PENYEIMBANGAN KESEHATAN MENTAL PADA REMAJA SAAT INI Kukuh Wijayanti; Qoniah Nur Wijayani
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 1 (2024): Februari: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i1.469

Abstract

In communication, of course, there must be an interaction carried out by several parties concerned. Communication interactions today are not only done directly or face-to-face. With the development of technology, it also brings progress to the existence of social media. Current interactions can also be done online or online using social media that comes with a wide scope in a very fast time. Apart from having a negative impact, social media also comes with a positive impact. However, as technology advances people begin to lose their sense of sensitivity to their surroundings. Now there is an increase in the number of people with mental disorders in the world. Mental illness is one of the things that is very difficult to overcome because this disease is related to a person's mentality that physically they may look healthy so it is difficult to detect if not with special treatment. Many mental disorders make teenagers their victims. This is usually triggered by a lack of support and feeling alone. And with the existence of social media, it helps teenagers to interact with many people without fear of their identity being spread.
STRATEGI KOMUNIKASI PEMASARAN ONLINE SHOP “QUEENBEA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK AKSESORIS DI E-COMMERCE SHOPEE Dela Rahmah Aminarti; Qoniah Nur Wijayani
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 1 (2024): Februari: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i1.470

Abstract

Research was conducted to determine marketing communication strategies regarding product purchasing decisions. The ease of marketing products today is due to the increasing development of technology, making online shopping increasingly popular with consumers. Due to its effectiveness in shopping without having to meet face to face, convenience in time, fast transactions, access to selecting the items you want and need are all easy. This also makes competition tougher in sales in online shops. This research examines the Marketing Communication Strategy of the Online Shop "Queenbea" in E-commerce Shopee. This research aims to explain the marketing communication strategies for the online shop "Queenbea" on Shopee.
Personal Branding Mahasiswi Perokok Berhijab Munisa Febrianti; Qoniah Nur Wijayani
Bahasa Indonesia Vol 4 No 2 (2023): J-Kis: Jurnal Komunikasi Islam Desember 2023
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v4i2.810

Abstract

Era globalisasi telah mempengaruhi perubahan kebiasaan dan perilaku masyarakat dalam segala bidang kehidupan. yang terjadi salah satunya perubahan gaya hidup masyarakat yang telah dipengaruhi oleh masyarakat dinamis. Salah satu perilaku gaya hidup masyarakat adalah merokok. Saat ini, merokok bukan lagi sebuah masalah dianggap tabu dalam kehidupan masyarakat yang beradapa di kampus. Masyarakat di kampus, khususnya mahasiswi berhijab untuk mencoba hal-hal baru dalam hidupnya. Penelitian ini memiliki tujuan untuk mengetetahui personal branding mahasiswi berhijab yang merokok. Bagaimana sudut pandang mahasiswa yang merokok dengan personal branding nya, serta apa yang mempengaruhi mahasiswi berhijab yang merokok tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi untuk dapat mengetahui personal branding mahasiswi berhijab perokok. Dalam penelitian ini, menggunakan objek penelitian seorang mahasiswi berhijab yang memilih personal branding perokok dan Subjek dalam penelitian ini seorang mahasiswi berhijab yang merokok. Hasil dari penelitian dapat disimpulkan bahwa rata-rata mahasiswi yang berhijab merokok itu dipengaruhi dari teman-teman, lingkup keliuarga dan lingkungan sekitar. Karena bagi mereka merokok memiliki makna tersendiri yang dapat membuat ketenangan bagi mereka dalam keaadan sulit atau bankan banyak masalah.