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All Journal Cakrawala Pendidikan Jurnal Manajemen Teknologi Jurnal Pendidikan Indonesia Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Jurnal ASPIKOM BISMA (Bisnis dan Manajemen) The South East Asian Journal of Management International Research Journal of Business Studies
Eliot Simangunsong
Universitas Prasetiya Mulya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : International Research Journal of Business Studies (E-Journal)

 1 
Analysing Parallel Interaction in Supply Chains: A Supply Chain Network Perspective Simangunsong, Elliot
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

THE ROLE OF SOCIAL MEDIA IN INDONESIA FOR BUSINESS TRANSFORMATION STRATEGY Simangunsong*, Eliot; Handoko*, Rudy
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

The rise of social media in today?s digital era is considered important because it helps people communicate and share information online. It is not surprising that ease of sharing information and communicating through social media has an impact on increasing many online activities, including business activities. This phenomenon is an inspiration that researchers can use to uncover the role of social media in Indonesia for business activities by knowing the factors that can influence a social media follower or fans into actual buyers. By surveying users of social media, 546 responses were collected from social media entrepreneurs and social media buyers. The data analysis showed there is enough evidence that social media is being used for business. The frequency of social media usage has strong links to users to use to buy products or do business in that venue. Young people, such as college students, tend to use social media for business more than those with higher levels of education who may already have permanent jobs. Multiple regression analyses have resulted in a proposed model of social media use for business and offers five major factors that influence satisfaction and performance when doing business on social media.Keywords:Social media, Social commerce, Business performance, Entrepreneurs* School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430, Indonesia https://doi.org/10.21632/irjbs.13.1.99-112
Co-Authors Elisabeth Novira Da Silva MG. Agesti Setyorini Rudy Handoko Rudy Handoko Silva, Elisabeth N. Da