Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains
Annisa Ristiana
Pascasarja Institut Tazkia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisa Pola Konsumsi Generasi Y Terhadap Produk pada Industri Halal di Indonesia (Studi Kasus di Sekolah Tinggi Ekonomi Islam (Stei) Tazkia Annisa Ristiana; Abdurrahman Misno; Endri Endri
Jurnal Indonesia Sosial Sains Vol. 3 No. 02 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.279 KB) | DOI: 10.59141/jiss.v3i02.535

Abstract

Generation Y was born in 1977-1994 (Pramesty & Simanjuntak, 2020). The main characteristic of Generation Y is that they actively use the internet and technology to help fulfill their needs, include daily consumption goods. Generation Y is prefers online shopping than conventional. Indonesia, a Muslim-majority country, has much Muslims Generation Y and has high demand for halal products that can be purchased online. The purpose of this research is to analyze the factors that influence the consumption of halal industrial products in Indonesia. The data were analyzed by using multiple linear regressions. The results of the regression test showed that had a positive/significant effect in income, yet no effect in academic qualifications. The dummy variables of gender, occupation, marital status and purchased products showed that there was no difference. Income has a positive/significant influence on the consumption pattern of Generation Y towards products in the halal industry in Indonesia. While the academic achievement variable and the four dummy variables namely gender, occupation, marital status and purchased products, who buy products through online shops, marketplaces and e-commerce do not have a positive/significant influence on the pattern of consumption in generation Y.
Co-Authors Abdurrahman Misno ENDRI ENDRI