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All Journal Jurnal Indonesia Sosial Sains Botani: Publikasi Ilmu Tanaman dan Agribisnis
Martha Turukay
Universitas Pattimura Ambon
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Analisis Pemasaran Beras di Desa Debowae Kecamatan Waelata Kabupaten Buru Provinsi Maluku Nur Fitri Utami; Martha Turukay; Ester D. Leatemia
Jurnal Indonesia Sosial Sains Vol. 3 No. 05 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.464 KB) | DOI: 10.59141/jiss.v3i05.593

Abstract

The price of rice in the market is influenced by the role of marketing agencies. In this case, the rice marketing process will undergo a long process and will experience price changes from the producer level to the final consumer, resulting in a rice price gap between producers and consumers. This makes the rice marketing aspect an important activity in determining farmers' income. The purpose of this study is to determine marketing channels, margins, and marketing efficiency. The population in this study were 762 lowland rice farmers. Determination of the sample using the slovin method, so that the selected respondents were 42 farmers. The determination of the merchant respondents was carried out by tracing (tracing sampling). The sample of the respondents was 10 traders, namely 6 grinders, 2 large collectors, and 2 retailers. The analytical tools used are descriptive analysis, marketing margin analysis, and marketing efficiency analysis. The results showed that there were 5 patterns of rice marketing channels in Debowae Village, namely: farmers-grinders-consumers, farmers-grinders-retailers-consumers, farmers-grinders-large collectors-consumers, farmers-grinders-big collectors-retailers-consumers, and farmers-big collectors-retailers-consumers. The highest total marketing margin is in marketing channel II, which is IDR. 2,000/kg, while the lowest total margin is in marketing channel I, which is IDR.467/kg. The most efficient marketing channel is channel I with the smallest efficiency value of 3.35 percent.
Pemasaran Semangka (Citrullus Lanatus) di Desa Waihatu Kecamatan Kairatu Barat Kabupaten Seram Bagian Barat Moh. Rahmad Santoso; Martha Turukay; Fioletta Papilaya
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.51

Abstract

In marketing, watermelon will undergo a marketing process and experience changes in prices at the producer level and prices at the end consumer, resulting in differences in the price of watermelon between producers and consumers. This makes marketing a very important activity. The aim of this research is to determine marketing channels, margins and marketing efficiency. The population in this study was 140 watermelon farmers. The sample was determined using the Slovin method, so that the selected respondents were 34 watermelon farmers and the sample of trader respondents was 5 people, namely 2 village collectors, 1 wholesaler and 2 retailers. The analytical tools used are descriptive analysis, margin analysis and efficiency analysis. The research results show that there are 2 marketing channel patterns for watermelon in Waihatu Village, namely: marketing channel I farmer-retailer-final consumer, while marketing channel II farmer-village collector-wholesaler-retailer-final consumer. The highest total marketing margin is in marketing channel I, namely IDR 2,000/kg, while the lowest total margin is in marketing channel II, namely IDR 1,000/kg. In conclusion, both marketing channels are classified as efficient, marketing channel II with an efficiency value of 12.21 percent and marketing channel I with the smallest efficiency value, namely 3.34 percent.
Co-Authors Ester D. Leatemia Fioletta Papilaya Moh. Rahmad Santoso Nur Fitri Utami