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All Journal Jurnal Ilmu Komunikasi Journal Neosantara Hybrid Learning
Yuliati Yuliati
University of Bengkulu
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Communication Strategy In Agrotourism In Curup Village Rejang Lebong Regency Bengkulu Yuliati Yuliati
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.22

Abstract

The purpose of this study was to determine the marketing strategy of agrotourism marketing, in the Curup village of Rejang Lebong Regency, Bengkulu, by using the concept of integrated marketing communication. Rejang Lebong Regency, Bengkulu, in the last two years, many new tourist spots have emerged with the concept of agrotourism whose management is still individual. The study was conducted using a qualitative descriptive approach. The informant selection uses purposive sampling technique. The data conclusion technique used is observation, interviews, and literature study. Data validity test used is source triangulation. The results of this study are that from the general condition of tourism in Rejang Lebong Regency has experienced development every year. Agrotourism potential in this area is very potential to be developed. The marketing communication strategy that has been carried out by agrotourism in the Rejang Lebong Regency of Bengkulu is by utilizing social media Facebook as a form of promotional activities. Facebook is a owned media, which is social media that is managed by agrotourism managers in the form of status posts, photos, videos, visitor testimonials and live broadcasts. But in Facebook management it is still not maximal, sometimes in a few months no information is posted on its Facebook status. This is because the management of agrotourism is still an individual, a family business and that manages only the owner, there are no employee..
EVALUATING THE IMPLEMENTATION OF THE MERDEKA BELAJAR–KAMPUS MERDEKA (MBKM) PROGRAM TO SUPPORT HIGHER EDUCATION KEY PERFORMANCE INDICATORS: A CIPP AND IPOO EVALUATION IN A JOURNALISM STUDY PROGRAM Yuliati Yuliati; Dita Haryani; Yosi Oktavia
Journal Neosantara Hybrid Learning Vol. 3 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jnhl.v3i6.3343

Abstract

This study evaluates the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) program and its contribution to the achievement of Key Performance Indicators (IKU) in the S1 Journalism Study Program, Faculty of Social and Political Sciences, University of Bengkulu. MBKM serves as Indonesia’s national higher education reform, providing students with flexible learning opportunities outside the campus through experiential and industry-linked activities. Guided by principles of educational evaluation, this study employs the Context–Input–Process–Product (CIPP) model and the Input–Process–Output–Outcome (IPOO) framework to systematically assess program relevance, resource readiness, implementation quality, outputs, and institutional outcomes. Using a descriptive qualitative approach, data were collected through interviews, questionnaires, observations, documentation, and literature review. Informants were selected using purposive sampling, including program managers, lecturers, students, and external partners. Data were analyzed through reduction, display, conclusion drawing, and triangulation. The findings indicate that MBKM implementation significantly contributes to the achievement of IKU particularly IKU-2 (student learning experience outside campus) and IKU-6 (partnership with external institutions). Two strategic mechanisms were identified as the most influential: (1) diversification and collaboration with industry and community partners, and (2) integration of MBKM activities with faculty research through research assistance schemes. MBKM also generated tangible outputs such as student publications, intellectual property, documentary works, and enhanced professional competencies. This study provides empirical evidence on how program evaluation frameworks can be effectively applied to assess MBKM performance and offers strategic recommendations for strengthening experiential learning in journalism education.
Co-Authors Dita Haryani Yosi Oktavia