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All Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Pengabdian Masyarakat Tapis Berseri
Johannes Simatupang
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Computer Science & IT Economics, Econometrics & Finance Education

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Pelatihan Video Pembelajaran: Mengukir Transformasi dalam Pendidikan di SDN Tejang Pulau Sebesi Kalianda Lampung Selatan Robby Yuli Endra; Barusman, M. Yusuf S.; Simatupang, Johannes; Redaputri, Appin Purisky
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v3i1.77

Abstract

Pengabdian ini bertujuan untuk mengukir transformasi positif dalam pendidikan di SDN Tejang Pulau Sebesi, Kalianda, Lampung Selatan melalui pelatihan video pembelajaran. Pelatihan ini diarahkan untuk meningkatkan keterampilan guru dalam memproduksi dan mengintegrasikan video pembelajaran, serta untuk mengoptimalkan penggunaan video sebagai media pembelajaran yang efektif. Dalam proses pelatihan, dilakukan pemetaan infrastruktur teknologi di sekolah, pemilihan konten video yang relevan, dan penguatan keterlibatan orang tua. Hasilnya mencakup peningkatan keterampilan guru, pemahaman konsep siswa, dan dukungan orang tua. Langkah-langkah ini diharapkan membawa dampak positif pada kualitas pendidikan di SDN Tejang Pulau Sebesi.
Empowering housewives through green marketing: Fostering eco-friendly household products for sustainable consumption Sriayudha, Yayuk; Octavia, Ade; Simatupang, Johannes; Lubis, Tona Aurora
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28614

Abstract

The escalating concern over the green gap phenomenon, which underscores a discord between consumers' environmental concerns and purchasing behaviours, has accentuated the importance of exploring eco-friendly consumption patterns. This study delves into the multifaceted factors influencing the purchasing behaviour of eco-friendly household products, focusing on the dynamic interplay among consumer knowledge, values, subjective norms, and perceived behavioural control. Specifically, it aims to elucidate how these variables collectively inform housewives' attitudes towards eco-friendly products and purchasing behaviours. The research gathered data from 300 respondents across Jambi City and Sungai Penuh City within Jambi Province, employing principal component analysis and structural equation modelling to scrutinize the hypothesized relationships between the constructs. The findings underscore consumer values, subjective norms, and perceived behavioural control significantly and positively influence consumer attitudes towards eco-friendly household products. Moreover, a pronounced positive correlation between consumer attitudes and eco-friendly purchasing behaviour was identified, whereas the impact of consumer knowledge on consumer attitudes emerged as negligible. This research enriches the theoretical discourse on eco-friendly purchasing behaviour, particularly concerning household products. It offers critical insights for marketers, policymakers, and environmental advocates aiming to foster sustainable consumption practices by pinpointing the pivotal factors that shape consumer attitudes and behaviours. Additionally, the study lays a robust groundwork for subsequent research endeavours to bridge the green gap and advance environmental sustainability through enlightened consumer decisions.
Co-Authors Ade Octavia Appin Purisky Redaputri M. Yusuf Sulfarano Barusman Robby Yuli Endra Tona Aurora Lubis Yayuk Sriayudha