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All Journal Jurnal Manajemen Pemasaran
Ayu Nirmala Putri
Praktisi Pemasaran dan Alumni Program Manajemen Pemasaran, Universitas Kristen Petra Jl. Siwalankerto 121 – 131, Surabaya
Economics, Econometrics & Finance

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ANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING Ayu Nirmala Putri
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.881 KB) | DOI: 10.9744/pemasaran.9.1.8-15

Abstract

This study was conducted to determine the effect of the Purchase Intention Corporate Credibility Telkomsel 4G - LTE with Attitude toward the Advertising and Attitude toward the Brand as a variable intervening.Sampel research is 100 respondents Telkomsel users who have seen an ad Telkomsel 4G - LTE and has a device which supports 4G - LTE network , living in the West and East Surabaya Surabaya . This study uses SEM analysis techniques to yield significant results for each variable used
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