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Judianto Hasan
Doctoral Student Graduate Program of Management and Business, Bogor Agricultural University
Economics, Econometrics & Finance Social Sciences

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FACTORS AFFECTING DESIRE TO BUY ENVIRONMENTAL FRIENDLY PRODUCTS Judianto Hasan; Hartoyo .; Ujang Sumarwan; Budi Suharjo
Journal of Management and Business Vol 11, No 2 (2012): SEPTEMBER 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10040.468 KB) | DOI: 10.24123/jmb.v11i2.212

Abstract

This research examines factors which are mentioned in various literatures to have influence on desire to buy environmental friendly products. The factors are perceived attributes, personal characteristics and external factors. In this study the factors are put into a model which follows through awareness, interest and desire to buy and was also further analyze. Analysis was carried out using Structural Equation Modelling. This research found that external factor have influenced the desire to buy environmental friendly product. This factor is much more important than that of personal characteristic and perceived attributes.
Co-Authors Budi Suharjo Hartoyo . Ujang Sumarwan