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All Journal JAS (Journal of ASEAN Studies) International Journal of Supply Chain Management MABIS: Manajemen dan Bisnis
Bahtiar Mohamad
Universiti Utara Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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THE CONSUMER’S ATTITUDES TOWARDS WEB ADVERTISING ON TOURISM MALAYSIA WEB ADVERTISEMENT: LITERATURE REVIEW AND HYPOTHESIS Bahtiar Mohamad; NurSyuhadaRahimi .; ShamsuDauda Abdu
Journal of Management and Business Vol 15, No 1 (2016): MARCH 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.733 KB) | DOI: 10.24123/jmb.v15i1.258

Abstract

Advertising has grown exponentially over the last 10 years. In general, advertising can be defined as the activity of a profession of producing information for promoting the sale of commercial products or services in so many ways, including the World Wide Web. For instance, advertising via the web has received much attention from people all over the world. Web advertising, in particular, has big implications to the global businesses because of wide accessibility strategies throughtout the world. Therefore, this study is carried out to identify the antecedents that influenced consumer’s attitudes towards Tourism in Malaysia web advertising that is widely available. Based on a review of the existing literature in a range of fields, this study proposes a conceptual model of the positive relationships between customer’s atitude with informativeness, entertainment, credibility, economic value, interactivity and materialism. The proposed conceptual model is developed based on the Elaboration Likehood (ELM). Tourism Malaysia strongly rides on its slogan ‘Malaysia Truly Asia” that signifies the ever-changing and growing needs for the future. Furthermore, Tourism Malaysia web advertising also can affect the consumer’s decision-making process and behavior. The researcher expects this research to make several theoretical, managerial and policy contributions. For instance, the tourism promotional board which wants to change the customer’s attitude needs to take into consideration the influence factors such as informativeness, entertainment, credibility, economic value, interactivity and materialism for the web adverstisement.
An Examination of the Effects of Service Quality and Customer Satisfaction on Customer Loyalty in the Hotel Industry Joko Sadoso Priyo; Bahtiar Mohamad; Raji Ridwan Adetunji
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (754.084 KB)

Abstract

This paper aims to investigate the direct and indirect effects of service quality and customer satisfaction on customer loyalty in the hotel service industry. It proposes to confirm a theoretical model which has not been identified in the literature within the spectrum of the hotel industry in Indonesia. A quantitative methodology was used in this study. 182 respondents of hotel customers in Indonesia were used to gather information about their perception of service quality, customer loyalty and satisfaction. PLS-SEM was used to analyse the collected data and to specify the Structural Equation Modelling (SEM) of the hypothesised model. The results revealed that SERVQUAL affects positively on customer satisfaction and customer loyalty. Similarly, the testing showed the positive effect of customer satisfaction on customer loyalty. A significant mediation effect of customer satisfaction was found on the relationship between SERVQUAL and customer loyalty. Therefore, the proposed model helps the hotel operator in developing their customer service development program to enhance customer’s satisfaction and loyalty to increase the profitability of the industry. This research contributes to hotel service industry by confirming the proposed structural model and offering insights about the customer perception, which helps hotel operators to more successfully incorporate the service quality to build customer loyalty and achieve customer satisfaction.
Expatriation in Malaysia: Predictors of Cross-Cultural Adjustment among Hotel Expatriates Haslina Halim; Hassan Abu Bakar; Bahtiar Mohamad
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.371 KB)

Abstract

The stress experienced by expatriates is usually caused by the inability to adjust to the host culture, which largely results from their lack of social skills needed in dealing with the new cultural environment. Thus, the main purpose of this study is to identify the predictors of cross-cultural adjustment among expatriates in Malaysia, by focusing on expatriates in hotel industry. The findings from the study could help clarify the over generalization made of data which are usually based on certain locations and groups of expatriates. Two hundred and three expatriates participated in the study. Personality, language ability, previous international experience, training, human resource support, social support, culture distance and family adjustment were analyzed using the multiple regression analysis to determine the predictors of adjustment. The data, which was drawn from a drop and collect method, self-administered questionnaire, revealed that social support and family adjustment were the most influential predictors of hotel expatriate adjustment. The findings also suggest that over generalizations of findings across disciplines are rather inappropriate. Detail discussions on the methods, findings, limitations, and suggestions for future research are presented in the paper.
Factors Influencing the Supply Chain of Muslimas Fashion (Hijabs) on Brand Loyalty Rozita Naina Mohamed; Bahtiar Mohamad; Norzehan Abu Bakar
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style. The success of a firm depends largely on the factors that influencing the supply chain and its capability to attract consumers towards its brands. A quantitative methodology was used in this study. 400 respondents of Muslimas fashion customers in Shah Alam were used to gather information about their perception on the brand loyalty towards supply chain of Muslimas fashion. The research results showed that there is a significant relationship between factors of brand loyalty (price, promotion, service quality, store environment, and style) with Muslimas fashion brand loyalty.
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis Bahtiar Mohamad; Raji Ridwan Adetunji; Ghadah Alarifi; Ahmed Rageh Ismail; Muslim Diekola Akanmu
JAS (Journal of ASEAN Studies) Vol. 10 No. 1 (2022): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v10i1.7330

Abstract

Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities. A city metaphorically could be seen as an entity given the advantage to display its visual characteristics to tourists, visitors, and residents. Unique visual identity such as iconic architecture and graphic design could make a city stands out from the others. Thus, the research examined the role of visual identity in city branding. Specifically, the aim was to contribute to better understanding of the concept of ‘visual identity’ in Southeast Asian cities. Netnography approach was employed to gain better understanding of the notion of visual identity of city branding and refine a conceptual framework that has been developed based on the existing literature. Elements such as iconic structure and graphic design (logo and slogan) of four cities in Southeastern Asia were emphasized. The research concludes that the components of the visual identity of the cities need to be reshaped to be aligned with their visual characteristics in order to boost their competitiveness among the global city brands.
Co-Authors Ahmed Rageh Ismail Ghadah Alarifi Haslina Halim Hassan Abu Bakar Joko Sadoso Priyo Muslim Diekola Akanmu Norzehan Abu Bakar NurSyuhadaRahimi . Raji Ridwan Adetunji Raji Ridwan Adetunji Rozita Naina Mohamed ShamsuDauda Abdu