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All Journal Acta Diurna: Jurnal Ilmu Komunikasi
Khairunnisa Nurul Azizah
Universitas Padjadjaran
Education Languange, Linguistic, Communication & Media Social Sciences

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Mengetahui Tanggapan Publik Terhadap Inisiatif Sosial Perusahaan Khairunnisa Nurul Azizah
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.068 KB) | DOI: 10.20884/1.actadiurna.2021.17.2.4331

Abstract

The Corporate Social Initiatives (CSI) is an essential component in increasing public acceptance of the company. Previous research has shown that corporate social marketing is the most effective type of corporate social initiative in influencing the company's image in the public's eyes. Social media is one of the new communication channel options to socialize the company's social initiatives to the public due to the high number of social media users in Indonesia. This study explores how corporate social initiatives and message content affect public responses to posts on social media specifically for corporate social responsibility from Pertamina, namely the Pertamina Foundation.
Mengetahui Tanggapan Publik Terhadap Inisiatif Sosial Perusahaan Khairunnisa Nurul Azizah
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.068 KB) | DOI: 10.20884/1.actadiurna.2021.17.2.4331

Abstract

The Corporate Social Initiatives (CSI) is an essential component in increasing public acceptance of the company. Previous research has shown that corporate social marketing is the most effective type of corporate social initiative in influencing the company's image in the public's eyes. Social media is one of the new communication channel options to socialize the company's social initiatives to the public due to the high number of social media users in Indonesia. This study explores how corporate social initiatives and message content affect public responses to posts on social media specifically for corporate social responsibility from Pertamina, namely the Pertamina Foundation.
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