Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's)
Astin Naomi Saekoko
Universitas Nusa Cendana
Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN SMARTPHONE XIAOMI (STUDI KASUS PADA MAHASISWA PENGGUNA SMARTPHONE XIAOMI DI UNIVERSITAS NUSA CENDANA) Astin Naomi Saekoko; Antonio E.L. Nyoko; Ronald P C Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2318

Abstract

This study aims to determine the factors that influence consumer behavior in purchasing Xiaomismartphones. The sample in this study amounted 100 respondents taken using a purposivesampling technique. This study uses a qualitative approach, which takes the object of research at theUniversity of Nusa Cendana. Data collection is done by the method of observation, interviews andquestionnaires. The results found that Psychology and Personal variables were the most influencevariables for consumers in purchasing Xiaomi smartphones. While the indicator "Has GoodQuality" is the biggest reason consumers decide to buy a Xiaomi smartphone. Keywords: Culture, Social, Personal, Psychology
Co-Authors Antonio E.L. Nyoko