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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Nurtiah Nurtiah
STIE Pandu Madania, Bogor
Economics, Econometrics & Finance

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PENGARUH KONFLIK PERAN GANDA DAN STRES KERJA TERHADAP KINERJA MOMPRENEUR (WIRAUSAHA WANITA) DI KECAMATAN CIBUNGBULANG Dini Nurfadillah; Rita Yuni Mulyanti; Nurtiah Nurtiah
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 2 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i2.4821

Abstract

The purpose of this study was to analyze several variables that could influence the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. As for the variables in this study are multiple role conflicts, job stress and performance. This research was conducted using primary data obtained from questionnaires filled out by 83 respondents in Cibungbulang District. The analytical method used is multiple linear regression analysis. The results of this study indicate that multiple role conflicts have a negative and significant effect on performance, while job stress has a negative and insignificant effect on performance. The conclusion in this study is that multiple roles conflict and work stress simultaneously have a significant effect on the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. The implications of this research for mompreneurs (women entrepreneurs) can pay attention to role conflicts regarding the division of time between business and family activities, so that they do not interfere with these two activities so that balance can be achieved, what can be done is to make a work schedule for business activities and homework. stairs. Key words: multiple role conflict, job stress, performance.
PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK Nurtiah Nurtiah; Fatimah Abdillah
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5612

Abstract

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
Co-Authors Dini Nurfadillah Fatimah Abdillah Mulyanti, Rita Yuni