Garuda - Garba Rujukan Digital

Impact of Protect-Plus Marketing Program and Customer Health Awareness on purchase intentions for ride-hailing Customers in Indonesia Valeria Putri Ardanny; Maria Antonieta F Pereira Moniz; Jyotiska Aditya Tjokro; Jeevan Ashok Punjabi; Eddy Yansen
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5639

Covid-19 has impacted businesses on a global scale and ride hailing business in Indonesia is not an exception to the phenomenon, since the Covid-19 had started a lot of government restrictions has been in place in order to combat the spread of Covid-19 in Indonesia. As the restrictions might help to slow the spread of the virus it has also managed to slow the business for ride hailing businesses, such as Gojek in Indonesia as well, due to this phenomenon there has been a lot of push for innovation in Gojek that leads to the creation of Protect+ and other marketing strategy that appeals to Health Awareness. Hence this research is done to find the actual effect of this Protect Plus to the Purchase Intention, specifically to find out whether Protect Plus has a direct or indirect effect to Purchase Intention through Customer Health Awareness and Customer Satisfaction; by conducting a quantitative research through distributing questionnaires to 18-49 age range of Gojek users in Semarang and Jakarta, and through the analysis of the data collected with SmartPLS using a variety of different research measurement methods such as Fornell-Larcker, Cronbach Alpha, P-Value just to name a few; this research concluded that Protect Plus does not have a direct effect on the Purchase Intention but rather an indirect effect to Purchase Intention through Customer Health Awareness and Customer Satisfaction.

Impact of User-Generated Content on Intentions to Invest in NFTs Russell Christian; Vieri Luois Cenisius; Muhammad Bagus Darmawan; Juan Carlos Ferrero; Eddy Yansen
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5642

NFT has many applications which the investors can utilize to invest their assets, for example, in-game assets, educational certificates, and many more. Furthermore, NFT also triggers investors and companies to invest in it because it is a concept related to Intellectual Property, including copyright, trademark, and patent (Bamakan et al., 2022). NFTs have turned online art such as images, paint documents, and more into assets that can be purchased and owned, and creates a value for them and value tends to be unpredictable. NFT (Non-fungible token) is important to study because it is still a new concept, but has provided several advantages for the buyers or investors. Purchasing an NFT would officially grant users ownership over the unique asset, digital art, or collectible. This research intends to identify the correlation between these constructs from the influence of user-generated content. The data samples are collected through random sampling, university students who may have prior or no involvement in NFTs. This study used a qualitative approach to collect the information regarding their behavior in investing in NFT. The questions were separated into four categories based on each of the constructs. The R² value of those constructs is in the range of moderate to weak, and the predictive relevance of the constructs is accurate and significant. This research is but a limited, brief, and small-scale analysis of how user-generated content can have an influence on these driving factors that ultimately lead to the decision of investing in NFTs.

Understanding Customer Purchase Style Effect On Customer Satisfaction And Purchase Intention Toward Plant-Based Burgers Wellem Ghori Wondiwoy; Eddy Yansen
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 16, No 6 : Al Qalam (November 2022)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v16i6.1741

The main objective of this study is to examine the effect of customer purchase style, satisfaction, and purchase intention toward plant-based burgers. Second, to find out the effect of customer satisfaction and purchase intention among Non-Vegetarian in the city of Jakarta, Indonesia. This study uses a mixed approach (qualitative and quantitative. The data was gathered from 20 interviewed participants and 205 respondents of non-vegetarian customers of plant-based burgers in Jakarta. The qualitative data analysis was carried out using NVIVO 12 Pro, while the quantitative data analysis was carried out using Structural Equation Model – partial Least Square (SEM-PLS) using SmartPLS3. The Results of qualitative analysis find that the informants were perceived positively or impressed with plant-based burgers in terms of achievement, value and idea. The result of quantitative analysis shows that customer purchase style (hedonic and utilitarian) has a positive and significant effect among non-vegetarian customers in Jakarta. Customer purchase style (hedonic and utilitarian) has a positive and significant effect on purchase intention among non-vegetarian customers in Jakarta. Customer purchase style (hedonic and utilitarian) has a positive and significant effect on customer satisfaction among non-vegetarian customers in Jakarta. Customer satisfaction has a positive and significant effect among non-vegetarian customers in Jakarta. Customer satisfaction has a positive and significant effect on purchase intention among non-vegetarian customers in Jakarta. Though it was not hypothesized, Customer satisfaction mediates the effect of customer purchase style among non-vegetarian customers in Jakarta. Finally, customer satisfaction mediates the effect of customer purchase style on purchase intention among non- vegetarian customers in Jakarta

Pengembangan dan Validasi Alat Ukur Personal Brand Orientation Eddy Yansen
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Personal brand orientation (PBO) merupakan strategi usaha yang penting, terutama pada konteks social commerce, dimana semakin banyak usaha didirikan oleh pemilik yang merupakan influencer di social media untuk mencapai hasil yang maksimal dalam usahanya. Namun belum banyak penelitian dilakukan untuk operasionalisasi pengukuran PBO, khususnya pada usaha kecil menengah yang fokus pada social commerce. Penelitian ini bertujuan mengembangkan alat ukur PBO dan validasinya, lewat studi literatur terdahulu ditemukan dua dimensi utama yaitu functioning capabilities dan symbolic capabilities, yang diujikan dua tahap lewat uji validitas isi dan uji validitas konstruk dengan confirmatory factor analysis pada 307 sampel yang diambil pada September 2021 di Indonesia, melalui kuesioner online secara purposive sampling. Alat ukur PBO akhir dihasilkan penelitian ini adalah 7 items pernyataan dalam 2 dimensi yang digunakan untuk merefleksikan pengukuran secara valid dan reliabel

Usability Testing of Waters Brand Promotion Website on University Students Riestanti, Adisty; Teel, Albert; Satriyani, Made; Yansen, Eddy
International Journal of Multi Discipline Science (IJ-MDS) Vol 7, No 1 (2024): Volume 7 Number 1 February 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v7i1.4919

Usability testing plays a pivotal role in assessing user experience on websites, providing businesses with invaluable insights into customer perspectives. Eye-tracking, a widely accepted methodology, zeroes in on visual engagement by analyzing specific Areas of Interest (AOI). This study embarked on an exploration of the impact of AOI on dwell time for the latest iteration of the Waters website and further delineated the sections that captivated the most and least user attention. Adopting a quantitative stance, a two-way ANOVA was deployed on a sample comprising 15 master’s students from two distinct academic institutions. Preliminary findings underscore significant disparities in dwell times across different AOIs, implying that specific AOIs retain user attention more robustly. Notably, the research has its constraints, encompassing potential deviations in webcam-based eye-tracking accuracy, the modest sample size, and post-hoc AOI categorization. As an extension, subsequent studies could probe the nuanced factors swaying dwell time within Waters' website AOIs, integrating methodologies such as the WSD technique and proactive AOI classification.

The Effects of Consumer Trust and Satisfaction on Consumer Social Commerce Adoption in Rural Areas Kadop , Sinthia Selvester; Yansen, Eddy
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2888

This study investigates consumer purchase intention in social media commerce, particularly within the social media fashion business in rural area. That with limitation and geographical challenge, isolated rural area consumer experience more expensive shipment cost, and higher uncertainty of goods delivery. Consumer adoption of social media commerce for online purchase might involve higher trust level compare to cities area with better logistic infrastructure. Following the collection of valid data from 122 respondents in Papua, an analysis was done to determine its overall reliability, discriminant validity, structural model analysis, path coefficients and t-statistics, and Importance-Performance Matrix Analysis with PLS-SEM method. Consumer trust is significant in the context of consumer social media adoption in Papua, followed by consumer satisfaction, both of which positively influence perceived ease of use and perceived usefulness. The outcome demonstrates that consumers' trust and satisfaction in rural area are importance factors that affect consumer adoption of social media commerce and should be broadened in order to maintain the firm competitiveness for long terms.

Facial Coding Study of the Effect of Halal Claims on Purchase Intention of Electronic Products: Linking Maslow's Hierarchy of Needs Theory Yansen, Eddy; Faqih, Ahmad Maulana; Felicia, Felicia; Tannaka, Giovano; Pratiwi, Givens
Jurnal Indonesia Sosial Sains Vol. 5 No. 05 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i05.1100

Usability testing plays a pivotal role in assessing user experience on websites, providing businesses with invaluable insights into customer perspectives. Eye-tracking, a widely accepted methodology, zeroes in on visual engagement by analyzing specific Areas of Interest (AOI). This study embarked on an exploration of the impact of AOI on dwell time for the latest iteration of the Waters website and further delineated the sections that captivated the most and least user attention. Adopting a quantitative stance, a two-way ANOVA was deployed on a sample comprising 15 master’s students from two distinct academic institutions. Preliminary findings underscore significant disparities in dwell times across different AOIs, implying that specific AOIs retain user attention more robustly. Notably, the research has its constraints, encompassing potential deviations in webcam-based eye-tracking accuracy, the modest sample size, and post-hoc AOI categorization. As an extension, subsequent studies could probe the nuanced factors swaying dwell time within Waters' website AOIs, integrating methodologies such as the WSD thnique and proactive AOI classification.

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