Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Simki Economic
Denok Wahyudi Setyo Rahayu
UNIVERSITAS ISLAM BALITAR
Economics, Econometrics & Finance Education Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
ANALISIS FAKTOR PENDORONG PERILAKU PEMBELI YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUAN PEMBELIAN (Studi pada Swalayan di Kota Blitar) Denok Wahyudi Setyo Rahayu
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 10 No 1 (2018): Akuntabilitas : Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.852 KB) | DOI: 10.35457/akuntabilitas.v11i1.464

Abstract

The purpose of this research is to examine factor that influence purchasing behavior of customer in purchasing decision at Blitar city. the indicators is product, price, place, and promotion. Marketing mix with partial and simultaneous can be result different it. By using regression with F-test, hypothesis are proved significant. Research study at department store in Blitar city to show if purchasing decision will be because mix from product, price, place, and promotion. With combination all can be selling good. So, owner must do it if will many much profit. Keywords: purchasing decision, product, price, place, promotion
MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR Denok Wahyudi Setyo Rahayu
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 10 No 2 (2018): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.103 KB) | DOI: 10.35457/akuntabilitas.v11i2.601

Abstract

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar.
EFEKTIFITAS PROMOSI DALAM PENINGKATAN PENJUALAN PRODUK KOSMETIK DI KOTA BLITAR Denok Wahyudi Setyo Rahayu
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 11 No 1 (2019): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.433 KB) | DOI: 10.35457/akuntabilitas.v12i1.754

Abstract

Marketing is very important at product sales. Promotions support sales. Advertising is promotional activities. Purpose research is effectiveness of promotion as advertising to increasing sales product of cosmetics in Blitar city. The method is observation and direct interview with respondent by accidental sampling. The result is effective promotion in influencing consumer to buying it, so increase sale of cosmetics in the Blitar city.
Penerapan Diskon Dalam Menarik Minat Beli Konsumen Di Matahari Departement Store Kediri Town Square Denok Wahyudi Setyo Rahayu
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 11 No 2 (2019): AKUNTABILITAS
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.885 KB) | DOI: 10.35457/akuntabilitas.v12i2.915

Abstract

Pemasaran yang baik akan menimbulkan minat beli konsumen. Salah satu cara melalui pemberian diskon. Tujuan penelitian adalah untuk mengetahui sejauh mana keterkaitan antara penerapan diskon dalam menarik minat beli konsumen di Matahari Departement Store Kediri Town Square. Metode penelitian menggunakan pengamatan langsung dan wawancara kepada pembeli produk pakaian. Populasi penelitian adalah pembeli produk pakaian berbagai merek dengan teknik sampling menggunakan accidental sampling yaitu siapa saja yang secara kebetulan bertemu dengan peneliti. Variabel yang digunakan adalah diskon dengan indikator harga murah dan jumlah pembelian pakaian serta variabel minat beli dengan indikator membeli pakaian. Penerapan diskon diharapkan dapat menimbulkan minat beli di benak konsumen. Hasil penelitian menunjukkan bahwa penerapan diskon dapat memberi dampak minat beli bagi konsumen produk pakaian di Matahari Departement Store Kediri Town Square. Diskon menjadi daya tarik konsumen untuk membeli produk pakaian di tempat tersebut.
Persepsi Merek Dalam Pemilihan Air Minum Dalam Kemasan (Studi Pada Mahasiswa Universitas Islam Balitar Blitar) Denok Wahyudi Setyo Rahayu
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 12 No 1 (2020): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.449 KB) | DOI: 10.35457/akuntabilitas.v13i1.1071

Abstract

The brand becomes important for consumers in choosing a product. The wide range of bottled drinking water brands can give consumers an alternative choice of which products to consume. The purpose of this study was to determine the brand's perception for consumers in choosing bottled water products. The research method uses direct observation and questionnaires to students as consumers of bottled water at Balitar Islamic University. The research population was Balitar Islamic University students. The sampling technique uses accidental sampling, namely students who accidentally meet with researchers. The variable used is brand perception. The results showed that brand perception can influence consumers in choosing bottled water products. Aqua product is a brand of bottled drinking water that is in high demand by consumers, while Le Minerals, Cleo, Ades, and Vit are interested after Aqua. Other respondents tend to consume the bottled drinking water brand in turn because they consider all brands the same.
MOTIVASI KONSUMEN DALAM MELAKUKAN PEMBELANJAAN ONLINE DI KOTA BLITAR DENOK WAHYUDI SETYO RAHAYU
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 2 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v14i2.1930

Abstract

Online shopping has recently become a consumer choice. The motivation of consumers in making online purchases includes factors of experience, trust, convenience, price, and knowledge. The purpose of the study was to determine the factors that motivate consumers to make online purchases. The research method uses direct observation and questionnaires to consumers in Blitar City who make online purchases. The research population is online shopping consumers in Blitar City. The sampling technique uses accidental sampling, namely online shopping consumers who coincidentally meet with researchers. The variable used is consumer motivation. The results showed that consumer motivation in doing online shopping showed results in the form of a percentage that respondents tended to choose experience and trust (93.33%), convenience (90.00%), price (86.67%), and continued knowledge (83.33%).
PERILAKU KONSUMEN DALAM PENGGUNAAN VOUCHER SHOPEE DENOK WAHYUDI SETYO RAHAYU
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 14 No 2 (2022): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v14i2.2541

Abstract

Consumer behavior is something that becomes a habit for consumers in shopping. Producer or seller knowledge on consumer behavior can provide positive value for the seller. The purpose of this research is to find out consumer behavior with the existence of Shopee vouchers. The research data was obtained through observations on the online shopping application Shopee within 3 months of the study. The voucher used is free shipping and xtra cashback. Analysis of research data using data reduction, data presentation, and drawing conclusions. The results of the study show that the use of Shopee vouchers leads to consumer behavior, namely the tendency to shop, because these vouchers provide benefits for consumers.
Analisis Daya Tarik Atmosfer Instagramable untuk Menarik Minat Kunjung Kembali Wisatawan di Blitar Park Denok Wahyudi Setyo Rahayu; Aqnes Dwi Sakti Hamidah
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.480

Abstract

The use of social media such as Instagram is very popular. Instagram is a forum for users to display their user activities in the form of photos or videos. Uploading photos and videos is a common thing for Instagram account owners. The aim of the research is to determine the attractiveness of an instagrammable atmosphere to attract tourists to come back to Blitar Park. The variables used in the research are the interior and exterior of Blitar Park as independent variables, while tourist return interest is the dependent variable. The population is visitors to Blitar Park. The sampling technique used Accidental Sampling provided that the respondent had visited Taman Blitar and was aged 17 years or over with a total sample of 116 respondents. The data analysis method applied involves applying validity and reliability tests, classical assumption tests, including normality tests, multicollinearity tests, and heteroscedasticity tests. Apart from that, it also involves multiple linear regression analysis and analysis of the coefficient of determination. The research results show that Blitar Park's internal and external variables influence tourists' interest in visiting again, both partially and simultaneously.
Co-Authors Aqnes Dwi Sakti Hamidah