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All Journal Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Translitera : Jurnal Kajian Komunikasi dan Studi Media
Nanang Rudi Hartono
Universitas Islam Balitar
Economics, Econometrics & Finance Education Social Sciences

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FENOMENOLOGI “SAYUR GANTUNG” MASYARAKAT BLITAR SEBAGAI UPAYA PENGURANGAN DAMPAK EKONOMI DI TENGAH COVID-19 Diana Elvianita Martanti; Nanang Rudi Hartono; Sunarsasi Sunarsasi
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 1 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v14i1.906

Abstract

The purpose of this study was to understand and find out the motives and meanings of "Sayur Hanging" carried out by the people of Blitar. Then in the future, the results of this research are expected to provide an understanding of the motives and meanings of "Sayur Hanging" carried out by the people of Blitar. The research method uses a qualitative approach that produces descriptive data in the form of speech or writing and observable behavior from the subject itself. This type of research is qualitative phenomenological. The results of this study are the hanging vegetable phenomenon occurs in a number of areas in Blitar, namely Sananwetan Village and Bendogerit Village, as for the meaning of the hanging vegetable phenomenon from the analysis that the authors get from the interview and analysis process is the activity of hanging vegetables on a pole that almost resembles a clothesline. by a number of residents in an area with the aim of helping people in need.
STRATEGI PEMASARAN USAHA KECIL MENENGAH DI KABUPATEN BLITAR: (Studi Pada UKM Cap Kuda Terbang Bu Sulasmi) Sunarsasi Sunarsasi; Nanang Rudi Hartono
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.939 KB) | DOI: 10.35457/translitera.v9i1.928

Abstract

The purpose of this study is to determine the marketing strategy of UKM Sulasmi Cap Kuda Terbang. This research is to find out how the marketing strategy of UKM Sulasmi Cap Kuda Terbang and whether it has been running effectively or not. The research method used is using a qualitative approach so that it can develop and obtain in-depth research results. Data was obtained through an interview process with the owner of the Kuda terbang owner and direct observation of the business. Data obtained through interviews and subsequent observations will be analyzed to find out how the marketing strategy in UKM Sulasmi Cap Kuda Terbang and whether it has been effective or not. The results of the marketing strategy carried out by UKM Sulasmi Cap Kuda Terbang can be categorized as good. It's just that there are in some aspects that need to be improved. For example in the promotion aspect of UKM Sulasmi Cap Kuda Terbang not yet doing the right marketing strategy and only relying on the quality of its products, therefore it is necessary to improve marketing strategies through online media. Furthermore, in the process aspect, UKM Sulasmi Cap Kuda Terbang does not yet provide delivery order services, although this can increase sales while enhancing promotion strategies.
Co-Authors Diana Elvianita Martanti Sunarsasi Sunarsasi