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All Journal AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Agriuma
Retna Astuti K
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TAHU PUTIH DI KOTA MEDAN M. Fahriza Ikhsan; Retna Astuti K; Faoeza Hafiz Saragih
Jurnal Agriuma Vol 1, No 1 (2019): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i1.2291

Abstract

Tofu is one of the foodstuffs that plays a role for nutritional balance and is one of the people's favorite side dishes. The purpose of this study is to find out what factors influence consumer demand for white tofu in the city of Medan. The sampling method is done by purposive sampling method. Respondents in this study were consumers who consumed white tofu in the household. Information obtained from white tofu sellers in Petisah Market, Sei Sikambing Market and Helvetia Market and samples taken were 45 respondents, each 15 respondents in each market. Data collected are primary data and secondary data. The analytical method used is multiple linear regression test with SPSS 20. The results of this study concluded that the variable price of white tofu, tempe prices, fish prices, income and the number of dependents simultaneously had a significant effect on the demand for white tofu in Medan. Partially the variable price of white tofu and fish prices has a significant effect on the demand for white tofu in Medan, while the variable price of tempe, income and the number of dependents does not significantly influence the demand for white tofu in Medan.
Analisis Kualitas Produk Dan Pelayanan Pada Tingkat Kepuasan Pelanggan Produk Karet Ribbed Smoked Sheet PT. Perkebunan Nusantara III (Persero) Muhammad Adlin Panjaitan; Retna Astuti K; Harso Kardhinata
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 5, No 1 (2023): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v5i1.1293

Abstract

Competition between companies is currently very tight, along with the development of science and technology. Consumers no longer buy products based solely on physical appearance, but also include all aspects of the service attached to the product. The purpose of this study was to determine the effect of product quality and service quality on customer satisfaction at PT PERKEBUNAN NUSANTARA III (PERSERO). The type of research used is associative research with the method of Multiple Linear Regression analysis. The results showed that product quality and service quality had a positive and significant effect on customer satisfaction at PT Perkebunan Nusantara III (PERSERO). This means that the product quality and service quality at PT Perkebunan Nusantara III are very good.
Co-Authors Harso Kardhinata M. Fahriza Ikhsan Muhammad Adlin Panjaitan Saragih, M.Sc, Faoeza Hafiz